Marketing Specialist

Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing!
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine!
Make Your Mark:
The Marketing Specialist will assist in the planning and execution of internal and external marketing activities across Asia Pacific as directed by the Snr Manager - APAC Marketing. You'll leverage your industry and marketing knowledge, coupled with a digital-first mentality to engage new and existing customers in ways that profitably drive customer acquisition, upsell and retention. You will also leverage BlackLine's partner network, where applicable, in order to support the generation and capture of qualified pipeline. A big part of your role will be supporting the transition of BlackLine's marketing activities to a digital-first, ROI focused model.
You'll Get To:

• Support the delivery of full lifecycle marketing programs including theme conceptualisation, strategy development, content procurement, copywriting, scheduling, promotions, reporting, and evaluation. This can include webinars, live events, virtual events, direct mailers, digital, and ABM programs
• Work effectively with clients, internal teams, and external vendors to flawlessly deliver world-class programs that drive successful results against established strategic objectives, timelines and financial goals.
• Support the planning and creative development of marketing initiatives, proactively managing all event needs from branding, agenda design, and venue selection to event execution.
• Use planning tools; i.e., budget tracking, project timeline, production schedule, event specs, meeting agendas and notes, etc.
• Track budget costs throughout the course of project and communicate scope changes that effect budget in a clear manner; reconcile budgets.

What You'll Bring:

• 3 years of experience in related field.
• BA in Marketing or related field or BS in Business
• Knowledge of CRM and common marketing tool
• Passionate, with a positive attitude and excellent verbal and written communication skills.
• Exceptional project management, budget management, time management and organizational skills.
• Self-motivated and able to work smart in a fast-paced, high-growth environment.
• Proficient writing skills. Able to create emails, landing page copy, and program briefs.
• Strong understanding of current marketing concepts, strategy, and best practices

We're Even More Excited If You Have:

• Possess strong analytical and technical skills.
• Have solid project and task management, organization, and planning skills.
• Be an exceptional communicator both verbal and written.
• Be able to work independently with minimal supervision and guidance.
• Have the ability to be flexible and adapt quickly.
• Be able to reach out, communicate, and ask for participation of accounting professionals at manager and above levels.
• Have the ability to learn new skills.
• Absorb and understand software and product information.
• Have relevant experience at a software company or similar industry.
• Be a self-started, self-motivator, results-oriented, team player, and collaborator.

Thrive at BlackLine Because You Are Joining:

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself have shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
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