The Markets Lead for Eastern Europe will manage demand planning, forecast trends, and ensure marketing strategies align with commercial goals across multiple Eastern European markets.
Founded in 2017, we're Europe's fastest-growing marketplace for refurbished products, active in 12 European countries, having surpassed €2Bn in GMV - all this while being profitable. With beautiful headquarters in Vienna, we have a remote-first culture and Refurbed’s 250 employees can also enjoy two months of workation per year. We’ve been recognized for three consecutive years as the Top DACH Employer by Kununu.
Our mission is to empower customers to buy products up to 40% cheaper while making a substantial impact on reducing CO2 emissions - Join us to make consumption more sustainable!
The Markets Lead - Eastern Europe will play a pivotal role in steering Refurbed’s commercial planning through data-driven forecasting and cross-functional collaboration for the Central and Eastern European markets cluster.
This role connects demand planning, market needs and marketing investments and ensure marketing spend is aligned with overall market strategy.
You will work on demand forecasting processes, develop analytical frameworks to project sales trends, and translate marketing and commercial inputs into actionable plans — ensuring Refurbed’s markets remain agile, sustainable, and growth-focused.
You will work closely with performance marketing, category & supply teams, CRM, product and other commercial teams.
Profile We Are Looking For
- 5–7 years of experience in demand planning, performance marketing, marketing analytics, or commercial strategy within e-commerce or marketplace environments.
- Strong quantitative and analytical skills; advanced Excel and Looker (or equivalent BI) proficiency.
- Solid understanding of marketing metrics and e-commerce funnel KPIs.
- Demonstrated deep expertise in Eastern European market dynamics (cultural, commercial, and competitive). Native-level understanding preferred. Focus countries are: Poland, Romania, Czech Republic, Slovakia, and Hungary.
- Experience collaborating across Marketing, Product, Finance, and Supply teams.
- Excellent communicator capable of influencing senior stakeholders with data-led narratives.
- Familiarity with media measurement frameworks (MMM, brand lift studies, attribution) is a plus.
- Passion for sustainability and the circular economy.
Core Responsibilities1. Demand Planning
- Maintain short- and long-term demand forecasts across your markets.
- Incorporate seasonality and other variables (spend, pricing, promotions) into demand models and target setting
- Present forecast insights and risk scenarios to leadership and cross-functional teams for your markets.
- Track market performance KPIs (CAC, ROAS, CVR, channel mix) to inform decision making for your markets
- Act as a central liaison between commercial departments and guide business decision for your markets
- Contribute to quarterly business reviews with commercial projections and assessments for your markets.
- Provide input for annual and quarterly budget planning
- Collaborate closely with Performance, CRM, Brand, and our voucher team to align demand patterns and expectations with marketing strategies.
- Ensure marketing initiatives align with promotional calendars and seasonality in your markets
- Translate complex data into actionable insights that influence senior stakeholders across departments.
- Plan out and collaborate with brand team on upper-funnel campaigns (TV, OOH, Radio, Print).
- Work with media agencies to optimize budgets, track offline-to-online synergies, and ensure efficiency.
- Forecast media-driven demand uplifts and integrate offline campaigns into commercial planning.
- Use research and measurement tools (GfK, YouGov, Nielsen, YouTube) to evaluate ROI and brand lift.
- Own post-campaign performance reviews
- Identify high-impact growth levers for the business based on data informed decision making
- Evaluate and build growth cases based on data points
- Collaborate with other teams and drive 1-2 “growth areas” across the business
WHY YOU WILL ENJOY WORKING WITH US:
Our Culture and Values:
- Decisions should be made based on facts and not by hierarchy levels? We sure think so!
- We embrace giving and receiving feedback, testing and welcoming new ideas, as well as sharing our knowledge across the company.
- You fail sometimes? Well, so do we! We’re all just human, let’s learn from our mistakes to improve in the future!
- No matter who you love, where you’re from, who you pray to, whether you pee sitting down or standing up – we are a bunch of talented people who enjoy spending our time making a difference!
Personal & Professional Development:
- You'll have access to a dedicated learning budget within your department to support your growth, whether it's courses, conferences, or other learning opportunities that matter to you.
- We partner with Likeminded, offering you private sessions with experts for your personal growth and mental health.
- We frequently host internal workshops, allowing our teams to further develop their skills in different areas and enhancing collaboration across departments.
Flexibility:
- We care about a healthy work/life balance. We not only function and support a fully remote setting but also offer the possibility to work from our beautiful office in the vibrant heart of Vienna – we love dogs, so feel free to bring your furry little buddy too 😊
- We trust you to do the best job, so we don't care so much when you do it – you are able to self-organize.
- You will also be invited to take part in our office weeks, happening three times a year, where you will have the chance to work side by side with your colleagues and enjoy the team-building events and on-site workshops
…and much more! See https://careers.refurbed.com/ for further insights!
Top Skills
Excel
Gfk
Looker
Media Measurement Frameworks
Nielsen
Yougov
Youtube
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