Media Director

Culture is our key and Empathy is how we build it. VaynerMedia APAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE.

Who are you?

We’re looking for a Sydney-based Media Director to lead this work, by providing insights-driven media and measurement strategies, strengthening client & partner agency relationships, collaborating with cross-departmental teams.

The Media Director is chiefly responsible for managing a division inside our Paid Media Department made up of Senior Analysts and Managers. You will be tasked with becoming a trusted, respected leader within the organization and relied upon for high-level operations management, innovation, client/partner relationships, and general media executional excellence.

A proven track record of large scale media buying proficiency across several biddable platforms is a must, with particular depth in all or a majority of the following: Facebook/Instagram, Google (Search, YouTube, DV360), Programmatic Display/OLV, Publisher Direct. Experience in offline media (TV, Print, Radio, OOH) is also required; with experience in planning and managing both campaigns and always-on initiatives for major regional and global brands. Fluency with analytics, attribution and measurement systems is needed; and expertise is a major plus (including but not limited to GA360, Adobe, MOAT/IAS/DoubleVerify, Nielsen/Millward Brown/Oracle, Neustar/Visual IQ/Convertro, etc.).

Your EXPERTISE (The skills and knowledge needed to excel in this role)

• Lead, mentor, and develop a team of media experts, managing the full employee lifecycle from interviewing and hiring to training, coaching, career growth, and performance evaluation.
• Embody a "player/coach" and "servant-leader" mentality, delegating work effectively while remaining available to support, teach, and take responsibility for team outcomes.
• Lead by example in work ethic, attention to detail, empathy, and professionalism, fostering a positive team environment that encourages intelligent risk-taking and creativity.
• Develop and deliver sophisticated, senior-level media investment strategies, collaborating with Planning and Analytics to craft holistic omnichannel plans that drive tangible business outcomes.
• Proactively identify, present, and sell-through new, emerging, and incremental opportunities to clients, pushing the envelope of media excellence.
• Manage high-value and/or complex negotiations and lead cross-departmental buying deliverables.
• Update and share performance benchmarks and digital platform updates with internal teams and external client partners.
• Act as the key contact for senior clients and platform partners, operating as a go-to strategic voice and leader.
• Navigate complex brand portfolios within larger conglomerates, gaining a deep understanding of their unique business structures to build strong, holistic relationships.
• Lead client communication around scope agreements, finance, and billing, working closely with FinOps to manage invoicing and revenue.
• Approve all media plans, recommendations, and presentation materials before client delivery, ensuring they meet the highest standard of quality.
• Establish, oversee, and continuously improve all team processes, setting up clear lines of communication to streamline workflow and ensure flawless execution.
• Provide actualized spends for client invoicing and maintain all stakeholder spend trackers.
• Contribute to the continued growth and stability of the company, making decisions that are best for the business in the long run.

Qualifications

• You have experience working in the advertising media landscape in the Australia region, and expertise planning and buying both digital and ATL media
• You have a minimum of 6+ years of industry experience with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
• You have a good network of media and marketing professionals in the Australia market, including major publishers, brands.
• You have advanced written, presentation and general communication skills.
• You’ve experienced dealing with non-core buying teams, specifically media & communications planning, analytics, traditional media buying, and others.
• You have proven output rooted in highly strategic thinking that leveraged unique insights to drive disproportionate success.
• You have examples of leaning into new/emerging platform opportunities to drive media innovation.
• You’ve experienced leading and managing teams of at least 6-8 individuals (cross-disciplinary a plus)
• You have an infectious smile, an upbeat demeanor, and warm personality that contributes to an already strong company culture
• You are comfortable with a fast-paced environment; and working as an integrated team (across creative, media, and strategy)
• Professional English skills required, and bilingual is a huge plus!