National Business Manager - Woolworths

The primary function of the National Business Manager is to deliver against the company targets of volume (serving units), whilst keeping within company-approved permanent discounts and joint advertising targets. The role plays a critical part in the execution of Red Bull Australia’s retail channel Business Plan strategies and also the delivery against ‘perfect store’ field targets for the responsible accounts.

Woolworths is our largest individual customer, so critically important to full business performance. This role is directly responsible for managing all elements of the customers within the Woolworths Group. The NBM will develop strategic priorities and manage initiatives to ensure ongoing business growth across all banners contained within the Woolworths Group. This role holds key customer ownership, accountability and responsibility for the delivery of agreed annual business plan targets

EXECUTION OF PROMOTIONAL PROGRAMS

• Develop and implement National Promotional Programs with key accounts.
• Deliver against Retail channel business plan promotional frequency targets.
• Discuss and negotiate promotional off-locations in monthly account reviews within all key accounts.
• Communicate account promotional priorities to all field teams in a timely and effective manner.
• Provide recommendations to maximize sales effectiveness and ROI from customer and consumer activities.
• Provide timely and accurate promotional forecasts, both externally with the customer and internally to facilitate a smooth S&OP process.
• Be responsible for the processing of financial claims and all financial impacts in relation to the responsible accounts.
• Conduct monthly post-promotional analysis of all major Red Bull promotions in all relevant account.

VOLUME, FORECAST & TRADE INVESTMENT DELIVERY

• Deliver the monthly business plan for financial sales volume in serving units across all key accounts.
• Understand and adhere to the company S&OP process and metrics, with mandatory participation and engagement in all meetings.
• Deliver profitable growth within the ambient and cold space, via effective and optimal use of available investments.
• Keep within approved monthly trade investment budgets, including joint advertising budgets, ensuring profitability.
• Manage the monthly trade spend reconciliation process.
• Act as the ‘central hub’ and facilitate the timely communication of account information to relevant field teams.

​​​​​​​CROSS FUNCTIONAL ENGAGEMENT    

• Work with Category Management to translate key sales data into simple, easy-to-use tools for the field teams.
• Provide assistance to the finance team monthly on accruals and reconciliation of actual to forecast spend.
• Aid and support to State Account teams in delivering effective regional operations briefings.
• Work closely with Supply Chain to ensure customer logistics metrics are met in the most cost-effective manner (e.g., DIFOT).
• Ensure constant communication with third third-party Vendor Replenishment Manager to deliver the best outcome for Red Bull.
• Work closely and support cross-functionally other key departments in the business, marketing, on premise, impulse and eCommerce

​​​​​​​ACTIVATION OF THE 'WORLD OF RED BULL'

• Develop, implement and drive major Red Bull events at account level.
• Activate secondary off-location displays and improve visibility through the field teams of these major events.
• Negotiate ‘Barter’ deals for increased visibility and improved event return on investment.

SUPPORT THE CATEGORY RANGE REVIEWS

• Support Category Management during annual Range Reviews as follows.
• Support Category Management team with account-specific insights and strategic recommendations.
• Provide transparency and impacts throughout the business in communicating gains and losses at all range reviews.
• Assist with the sell-in of new products and incorporate into new planogram recommendations.

• 8+ years sales experience and track record in FMCG within the Australian market
• Experience in Retail channel is essential, inclusive of Tier 1 Retail customer
• Advanced negotiation capabilities, with proven record of terms negotiations.
• Strong technical sales skills: analysis, insights, category management, and forecasting, with strong customer relationship skills.
• Exceptional communication and presentation skills, strong planning, organisation and project management skills.
• Excellent financial and analytical acumen, with the ability to draw conclusions from complex data situations.
• Solid understanding of category management, marketing and finance principles. Advanced level Microsoft PowerPoint and Excel skills, including Temple
• Quantium – WOW Scan, Check out & Partnerhub experience preferred
• Experience forecasting, setting and reviewing sales targets
• Experience executing growth plans and managing budgets (financial and trade marketing)

Thank you recruitment agencies, we will be recruiting this role internally.

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• You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
• All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.