In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The National Key Account Executive (NKAE) role is primarily responsible for winning new business and expanding Red Bull’s distribution within the Limited/Quick Service Restaurant (QSR) channel using the Hunting List System. An equal key focus of the role will be to implement segment-specific POS execution and vertical listing outcomes in new and existing accounts to win new consumers and drive subsequent incremental volume to a profitability target. The NKAE will focus on winning new medium-sized key account groups within the QSR channel and work closely with the regions to provide a new level of customer engagement. Ultimately, the NKAE outputs will enable Red Bull to grow our distribution and relevance within QSR channel and drive our long-term growth.
Job DescriptionWIN NEW BUSINESS, VOLUME SALES & PROFITABILITY DEVELOPMENT
- Win and contract new Key Account Groups from “No Energy” or competition as per target using the Hunting List System
- Drive horizontal and vertical distribution in new and existing accounts
- Ensure volume targets are met by Key Account
- Re-sign all existing Key Account Groups
- Deliver profitability targets by Key Account Group as per agreed investment proposals
IN-ACCOUNT BRAND EXECUTION
- Execute segment specific POS to drive awareness and incremental beverage sales
- Activate Red Bull sales drivers in the QSR channel
- Gain agreement to place Red Bull Coolers and POS with engaging content in accounts
- Own ordering at the table where applicable and ensure suitable product offer is available by account
- Ensure listing and execution on Digital Ordering Platforms that service the accounts
- Deploy permanent and temporary Consumption Activation
- Place segment-specific POS with occasions messaging, including Red Bull and customer-owned POS materials
- Win Owners, Franchisees, and Venue Staff through training, competitions, and staff consumption programs
IN-ACCOUNT BRAND ACTIVATION
- Gain support to adopt Red Bull ‘Owned’ consumer promotions and marketing initiatives
- Develop and deploy ‘Customer Tone of Voice bespoke brand activation where applicable
- Maximise effectiveness of agreed customer joint-marketing funds to drive premium brand activation
CUSTOMER MANAGEMENT
- Manage Joint Marketing Funds and Variable Rebates to agreed levels in a timely manner
- Trading Terms negotiations as required, improving profitability and business development outcomes
- Rolling 6-12 month joint-business-plans (JBP’s) prepared and delivered to all customers
- Quarterly performance reviews prepared and delivered to all customers, along with claims verification and processing
- Obtain and manage monthly Sales Data from customers and Distributor Partners where necessary
- Engage customers through our Industry Marketing Program
INTERNAL COLLABORATION
- New Business internal investment pitches
- Work closely with On Premise Marketing Partner to drive brand activation outcomes
- Drive internal customer performance reviews with Finance Partner
- Maintain Hunting List and Key Account Tracker
University Degree Preferred
Minimum 2-years FMCG account manager experience
Intermediate capability with MS Excel, PowerPoint, and Teams
Strong presenter and active listener
Able to diagnose win-win opportunities and influence customers to adopt
Knows premium brand execution and activation
Strong negotiation skills at a senior level and commercial acumen
Action-oriented; follows through and drives outcomes to completion
Additional InformationThank you recruitment agencies, we will be recruiting this role internally.
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
