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Hastha Solutions Pty Ltd

NBA Designer - Contract - Sydney

Posted 17 Days Ago
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In-Office
Sydney, New South Wales, AUS
Entry level
In-Office
Sydney, New South Wales, AUS
Entry level
Designs, configures, tests, and optimizes Next Best Action strategies in Pega CDH within a Customer Lifecycle Management squad. Responsibilities include creating actions, treatments, engagement policies, arbitration rules, taxonomy, and decision strategies; conducting A/B testing; analyzing performance with data teams; supporting QA and simulations; and advising stakeholders on Pega capabilities. Requires strong Pega CDH, SQL, analytical, testing, communication, and direct-marketing compliance knowledge.
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Urgent requirement of NBA Designer - Contract - Sydney

Requirements

    Responsibilities

    · Work within a Customer Lifecycle Management (CLM) squad to understand the business goals and technical requirements for NBA activities to design, develop and execute these through Pega CDH.

    · Hands-on use of Pega CDH platform to create actions, treatments, and group-level engagement policies, configure arbitration rules and taxonomy, and implement content and rules into new and existing NBA strategies

    · Good to have working knowledge of Strategy Framework for Pega CDH NBAD.

    · Work closely with our NBA Analysts and business stakeholders to support the definition of NBA designs and technical requirements for Pega CDH

    · Design and conduct A/B and multivariate testing in Pega based on requirements, working with other squad members to optimise decision strategies based on results and performance

    · Collaborate with our Data Science & Insights Analysts to complete analysis of available data to support ongoing performance, maintenance and optimisation of actions

    · Support testing, QA, and business simulations to continually enhance the performance of our NBA activities.

    · Act as an expert within the CLM and the Martech & Decisioning team on Pega CDH to foster a strong understanding and knowledge of its capabilities and best practices around usage.

    · Foster a collaborative and high-performing culture, encouraging innovation and continuous improvement.

    Expectation:

    · Degree in relevant areas such as Business, Marketing, IT, Maths, Information Systems or Finance

    · Extensive hands-on experience with Pega CDH (version 8.23, or minimum 8.7x onwards) and Pega 1:1 Operations Manager preferred

    · A highly technical, hands-on, motivated, and collaborative individual with exceptional communication skills and proven experience working with diverse teams to deliver business outcomes.

    · Strong analytical and problem-solving skills, with an ability to understand business requirements and technical requirements

    · Experience and knowledge of testing methodologies to support continuous improvement of Next Best Action/Next best experience strategies.

    · Strong SQL skills and good understanding of relational database structure, ideally using Teradata is a plus

    · Deep knowledge and experience adhering to key legislation for direct marketing activities including Privacy Act, Spam Act & DNCR Act etc

     


    Duration: 06 Months and possible extension

    Eligibility: Australian/NZ Citizens/PR Holders only


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