At Orchard, we believe creativity and technology should work hand-in-hand to invent better outcomes. We’re Australia’s leading health and wellness agency, blending modern marketing with science and powered by deep digital experience. Our work wins effectiveness awards and, more importantly, creates meaningful change for patients, HCPs, and the brands we partner with.
We’re a fun, hardworking team that leaves egos at the door. Past that door? A collaborative studio filled with inspiring people, big ideas, and yes, free crumpets.
Job DescriptionWe are seeking an immediate-start, freelance Senior Performance Media Manager (or Senior Conversion Media Manager) to join our dynamic Experience Strategy team. This is a freelance opportunity for a results-driven, strategic performance specialist who will be responsible for the creation, optimisation and management of high-performance media campaigns across Google Ads, Search and YouTube to drive customer awareness, engagement and conversion.
You will work cross-functionally with creative, analytics and product teams, as well as directly with clients, to optimise digital campaigns and deliver measurable growth across key performance channels. The ideal candidate is a highly data-driven marketer with strong experience in performance media, reporting and insights, and a deep understanding of the end-to-end customer journey.
Must have ability and experience to:
- Own and optimise high-performance Search & Google advertising (Google Ads, Paid Search, YouTube), driving measurable growth across awareness, conversion and efficiency KPIs through continuous testing, bidding, and budget optimisation.
- Lead data-driven performance strategy and optimisation, using deep expertise in Google Ads, Google Analytics and attribution to translate insights into actionable improvements and clear performance reporting for clients and stakeholders.
- Act as a senior performance specialist and client partner, collaborating with creative, analytics and product teams to ensure search-led media strategies align to the full customer journey and deliver sustained commercial impact.
Overall responsibilities:
Media strategy and execution: Develop and execute performance media strategies across digital channels (e.g., Paid Search, Display, Programmatic, Social Media, Affiliate Marketing) to deliver against business KPIs, including awareness and conversion, cost per acquisition, and customer retention.
Audience Targeting & Segmentation: Develop detailed audience segmentation strategies to drive personalised marketing efforts. Use data-driven insights to tailor campaigns that speak directly to the needs and behaviours of target customer segments.
Campaign Optimisation: Continuously monitor and optimize campaigns for performance, adjusting targeting, bidding strategies, creatives, and budget allocation to ensure that goals are met or exceeded.
Analytics & Reporting: Analyse campaign performance using analytics tools (e.g., Google Analytics, Google Ads etc.), providing detailed reporting and actionable insights to senior leadership. Identify trends, opportunities for improvement, and optimisation levers.
Client and Stakeholder Presentations: You will have demonstrated experience in presenting insights and recommendations to clients and key stakeholders, effectively guiding them through the process.
Stay Ahead of Industry Trends: Stay up to date with the latest trends in digital marketing, performance media, and implement best practices to continuously improve campaigns whilst taking into consideration client needs and regulatory environments.
Specific Experience Required.
Experience: 5+ years of experience in performance media, digital marketing, or conversion media management
Proven Success: Demonstrated experience driving measurable results in digital advertising campaigns with a strong track record of optimising against performance metrics
Technical Proficiency: Strong working knowledge of performance marketing platforms (e.g., Google Ads, Facebook/Meta Ads, LinkedIn Ads, Programmatic, etc.), tracking tools (e.g., Google Analytics, Tag Manager, attribution models), and testing tools (e.g., Optimizely, VWO).
Data-Driven Mindset: Advanced analytical skills with the ability to interpret data, create reports, and make data-backed decisions. Proficiency in Excel/Google Sheets and data visualization tools (e.g. Looker Studio).
Creative Collaboration: Experience collaborating with creative teams to develop high-performing ad creatives that resonate with target audiences.
Communication Skills: Excellent verbal and written communication skills, with the ability to present complex data insights and strategies to stakeholders at all levels.
Why Orchard?
We offer an awesome, fun working environment full of culture and energy. We leave our egos at the door and past that door is a super cool office space filled with inspiring people and free crumpets.
We pride ourselves on our work, as well as our focus on a healthy work / life balance. We’re 100% committed to you, your career at Orchard and your continued professional and personal development. We offer a rich array of internal and external structured training and education courses as well as ongoing individual wellbeing support through our Employee Assistance Program.
Orchard Marketing is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply.
A Little About Orchard
We offer an awesome, fun working environment full of culture and energy. We leave our egos at the door and past that door is a super cool office space filled with inspiring people and free crumpets.
We pride ourselves on our work, as well as our focus on a healthy work / life balance. We’re 100% committed to you, your career at Orchard and your continued professional and personal development. We offer a rich array of internal and external structured training and education courses as well as ongoing individual wellbeing support through our Employee Assistance Program.
Orchard Marketing is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply.
