This role involves identifying and maximizing unconventional growth channels internationally, building partnerships, and optimizing marketing content for diverse cultural contexts.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the Opportunity
This role is about unlocking under-the-radar, high-trust, high-ROI growth channels in overseas markets — from vertical communities and micro-influencers to offline partnerships and regional platforms — and turning them into sustainable acquisition engines.What You’ll Be Doing What We Look For In You
We’re looking for a hands-on growth leader to help us scale internationally beyond Google and Meta.
This role is about unlocking under-the-radar, high-trust, high-ROI growth channels in overseas markets — from vertical communities and micro-influencers to offline partnerships and regional platforms — and turning them into sustainable acquisition engines.
Map growth channels
- Deeply research target markets (SEA, LATAM, Middle East, or specific regions in Europe/North America) to identify high-conversion, non-mainstream channels such as forums, regional social apps, campus ambassador programs, and niche communities.
Build micro-influencer & KOC networks
- Source and collaborate with overseas grassroots creators and KOCs, building long-term partnerships that drive authentic word-of-mouth and brand trust.
Drive partnerships
- Identify and execute co-marketing initiatives with partners (e.g. retail stores, lifestyle apps, service platforms) that provide unique traffic entry points.
Operate channels with precision
- Tailor content and messaging to each channel’s cultural and contextual nuances, and continuously optimize acquisition funnels using performance data.
Identify competitive white spaces
- Monitor competitors’ activities in less visible channels and move quickly to capture untapped traffic opportunities.
- 3+ years of international growth experience - ideally supporting Chinese companies going global, with proven results in deep market penetration.
- Strong instinct for long-tail channels - you’re comfortable finding opportunities in Reddit threads, Telegram groups,communities, or even offline markets — not just dashboards.
- Cross-cultural fluency - strong English or other language skills, with the cultural sensitivity to adapt strategies authentically
- High ownership & resilience - you thrive in ambiguity and are comfortable building from 0→1 in fragmented, early-stage channels.
- Data-driven execution - able to evaluate ROI across scattered traffic sources and build sustainable acquisition models.
OKX is an equal employment opportunity employer, and encourages all people from all diverse backgrounds to apply.
#LI-SM1 #LI-HYBRID
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
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