Partner GTM Lead - CRM

monday.com is looking for a Go-To-Market (GTM) Leader to lead monday CRM’s channel partner strategy in North America. You will take ownership of our go-to-market strategy, focusing on building successful market penetration through a differentiated partner-led motion. This role is ideal for a strategic thinker who is ready to make a global impact on our channel strategy.

You’re a driven leader seeking meaningful achievements in a fast-paced environment. You will work closely with the Head of Channel Partners NAM and the Head of Global GTM for monday CRM. You’re a builder who thrives at the intersection of product, GTM, marketing, partnerships, and sales.

You will lead the charge in positioning monday CRM as a competitive player in the CRM space by attracting and activating global system integrators (GSIs), regional SIs, and other strategic partners. You’ll craft customer messaging, own competitive differentiation, and develop sales enablement tools that drive both customer acquisition and expansion.

About monday CRM:

With over 40,000 customers in less than three years since launch, monday CRM is the fastest-growing CRM in the world—challenging the top players with a fresh, innovative approach.

• GTM Ownership: Develop and execute an end-to-end go-to-market strategy for monday CRM tailored to SMB, mid-market, and enterprise customers.
• Partner Strategy: Design and operationalize a partner program that attracts, enables, and scales strategic alliances with SIs, GSIs, DMRs focused on CRM transformation.
• Differentiation & Messaging: Define and continuously refine our CRM value proposition, messaging framework, and competitive positioning.
• Sales & Partner Enablement: Build impactful tools—including battle cards, objection handling guides, talk tracks, and ROI calculators—for internal teams and partners.
• Customer Acquisition & Expansion: Collaborate with sales, marketing, and partnerships to identify new revenue opportunities, increase win rates, and improve deal velocity.
• Cross-Functional Leadership: Partner with Product, Sales, Marketing, and Partnerships to align the product roadmap, campaign strategy, and partner incentives with business goals.
• Market Insights: Stay on top of market trends, competitor activity, and customer feedback to inform messaging, product positioning, and strategic decisions.

• 6–10 years of experience in Business Value, Go-to-Market, Product Marketing, or Partner Strategy roles within B2B SaaS
• Deep knowledge of the CRM ecosystem and proven experience engaging with SIs and GSIs
• Strategic thinker with the ability to connect the dots between customer needs, product capabilities, and market opportunities
• Strong communicator with a talent for translating complex ideas into clear, compelling narratives
• Builder mindset, comfortable navigating ambiguity in a fast-moving environment
• Collaborative leader with a track record of aligning cross-functional teams

Why monday.com

At monday.com, we’re creating the future of work. Join us to build, innovate, and scale a CRM solution that empowers customers and partners to unlock their full potential. If you’re excited to own strategy, build from 0 to 1, and make a measurable impact—we’d love to hear from you.

Please note that this role is on a hybrid model.

Visa sponsorship for this role is currently not available. monday.com is proud to be an equal-opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, military or veteran status, cultural background, religious beliefs, or any other characteristic protected by federal, state, or local laws

For New York City-based hires only: Compensation Range: $170,000 - 200,000 base salary, subject to standard withholding and applicable taxes. In addition to base salary, the role includes opportunity to receive and/or earn a discretionary bonus and/or equity based on Company’s plans and in accordance with Company’s policies. Compensation finally awarded to the candidate will be commensurate with the candidate’s skills and experience. Compensation ranges for candidates in locations outside of New York City may differ based on the cost of labor and such additional factors for such other locations.