Company Description
Montu is one of Australia's leading health tech businesses and a leader in alternative health services. With operations in Australia and Europe, we take a technology-first approach to reshaping the landscape for suppliers, practitioners, pharmacies and patients.
Montu operates a fully integrated, end-to-end ecosystem of healthcare companies that touches every part of the alternative health experience, from patient care through to pharmacy dispensing, clinical education, product development, wholesale distribution and more. Our brands include Alternaleaf, UMeds, Leafio and Saged. Recognised by the Deloitte Tech Fast 50 as the fastest growing tech company in Australia for two years running – with revenue growth of over 26,000% and 9,000% – Montu is now the largest business of its kind outside North America.
This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane.
Job Description
The Performance Manager position at Montu focuses on delivering best-in-class acquisition campaigns across the company's full range of products and services. This role is responsible for creating and implementing integrated performance strategies across Paid Search (Google Ads, Performance Max, Demand Gen, Microsoft Ads) and other paid channels, including Facebook, AdRoll, and YouTube. Ensuring campaign effectiveness is a key priority, requiring cross-functional collaboration with teams such as Growth, Brand, CRO, and Data.
- Develop, implement and manage performance marketing strategies across social paid channels to drive brand awareness, traffic and leads.
- Take full ownership of paid media campaigns on platforms such as Facebook, AdRoll, Google PMAX, Google Demand Gen, YouTube and more.
- Collaborate with the creative team to ensure a constant stream of digital assets are supplied to drive performance improvements.
- Conduct continuous testing and experimentation to drive incremental improvements to campaign performance, leveraging data insights to inform decision-making.
- Own all aspects of reporting (daily, weekly, monthly), providing detailed analysis and actionable insights to key stakeholders.
- Engage with the data and analytics teams to improve the sophistication of reporting and analysis.
- Allocate and manage budgets effectively across various channels to maximise ROI and achieve business goals. Success metrics are CPL/CAC.
- Develop a thorough understanding of the different divisions of Montu's business and key performance objectives
- Manage own workflow and responses to ensure agreed deadlines are met,
- Manage the ongoing testing and optimisation of ad copy, creative and targeting to deliver best outcome (CPL, CAC, Conversion Rate improvements)
- Provide comprehensive and articulate reporting to illustrate performance insights around current and future growth opportunities.
Qualifications
- 5+ year's experience managing large budgets across paid social, display and other digital channels.
- A thorough understanding of Search & Social bid strategies tailored to CpL and CAC KPIs
- Experience with digital reporting and the ability to analyse data, make optimisation decisions, and develop best practice proposals.
- A thorough understanding of the Google Tag Manager and META Pixels to be able to enhance tracking and conversion goals.
- Expert with key analytics platforms such as Google Analytics 4, Looker, Supermetrics, Excel/Google Sheets.
- Experience working in a regulated environment is a plus
- Comfortable and confident presenting insights and data to leadership teams.
- Highly creative with the ability to manage creative teams to deliver on performance strategies.
- Strong understanding of CRO with the ability to suggest tests and landing page strategies that drive high conversion rates.
Additional Information
You’ll be joining a highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hyper-growth phase. We pride ourselves on our collaborative and driven culture and offer opportunities for advancement to high achievers.Other benefits include:
- Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
- Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
- The freedom of a full-time, work-from-home role.
- Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
- Mental health support through our wellbeing platform, Unmind.
- A private health insurance discount through Medibank.
- Up to 8 weeks of paid parental leave.
- Swag kits to celebrate key milestones in your journey with us.
- Enhance your home office with our work from home equipment allowance benefit.
- Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.
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We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
