Morningstar is committed to empowering investor success. One way we accomplish this is by offering independent research and great software products to financial advisers and individual investors. We believe that when the investor wins, we all win. At Morningstar, your contributions have meaning and can drive change. We offer a place where talented, driven people can grow. Our differences are our strength; the fact that we don't all think the same way and encourage unique perspectives helps create great products and services for our clients.
We have a permanent opportunity for a Performance Marketing Specialist to join the Morningstar marketing team. Working closely with various stakeholders, you will report into the Associate Marketing Director, Investor, in developing, executing and managing marketing campaigns to acquire new leads and customers across our digital performance channels, focusing predominantly on Paid Search.
On any given day, you will:
- Manage the day-to-day operations and performance of our Paid Search lead generation campaigns
- Develop, implement and optimise new Paid Search campaigns to drive cost-efficient lead and customer acquisition
- Design and run experiments to improve the Paid Search customer journey, reduce customer acquisition costs and boost ROI
- Assist with the development and management of Paid Social/Display/Native campaigns and balance Paid Search spend with spend across other channels
- Effectively track, forecast, and report on performance to meet investment and performance targets.
- Develop and support the annual Paid Search marketing strategy.
- Conduct regular, in-depth analysis of our Paid activities and generate insights and opportunities to improve ROI
- Collaborate with internal stakeholders including Design, Product and Compliance to ensure campaigns are compliant and aligned with requirements / guidelines
- Stay up to date with new ad account features, best practices and industry trends.
- Assist with organic social media and email marketing activities as needed
We'd love to hear from people who have:
- 3 - 5 years Paid Search experience agency-side (bonus if you also have Paid Social experience), with demonstrable results generating new leads and customers and improving ROAS
- Demonstrable hands-on experience owning the end-to-end delivery of digital, paid acquisition campaigns, including strategy development, idea formation, writing copy, building landing page and funnels, ad and tracking setup, analysis, reporting and optimisation
- The ability to manage multiple new and existing campaigns at the same time and deliver to tight timelines
- Strong direct response copywriting skills
- Proficient in digital tracking practices
- Experience using analytics tools i.e. Google Analytics
- Experience building landing pages in HTML/CSS (or are willing to learn if you have only used off-the-shelf page builders)
- Ability to work independently to drive projects along but also collaborate with cross-functional stakeholders to get buy-in, feedback and approval
- Ability to make sense of complex data and present commercially-focused, data-driven recommendations in a clear, concise manner (written and verbal) to a variety of stakeholders
- Self-starter with 'can-do' problem-solving attitude
- Experience in financial services, particularly investing, highly preferred
What we can offer you:
- Work with a respected, leading global financial services brand with a dedication to customer success
- Competitive remuneration and opportunities for career growth
- Results-focused, data-driven environment
- Opportunity to manage over 7-figures / year in ad spend and scale your ideas
- Opportunity to broaden your skill set across Paid Search, Paid Social, Display, Native, Video, and more.
- Ability to influence the direction of the product you market, marketing strategy, product positioning, campaign messaging, customer journey and more
- Hybrid work: 3 days in the office, 2 days WFH
- Annual educational stipend to help you continue your professional growth
Morningstar is an equal opportunity employer.
Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We've found that we're at our best when we're purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
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