Plan, execute, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms. Set up and troubleshoot GA4 and Google Tag Manager, build Looker Studio dashboards, analyze performance to improve ROI/CPL/ROAS, manage budgets, conduct audience/competitor research, and collaborate with cross-functional teams.
Hire Digital is looking for a Performance Marketing Specialist. This is an on-site role for a hands-on paid media expert who can plan, execute, and optimise high-performing campaigns across major advertising platforms. The ideal candidate is analytical, commercially minded, and confident translating data into meaningful business outcomes.
RequirementsKey Responsibilities
- Plan, build, and manage paid media campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms (e.g., StackAdapt).
- Optimise campaigns daily/weekly to improve ROI, CPL, ROAS, and overall performance.
- Monitor and adjust targeting, bidding strategies, budgets, and creative testing.
- Set up and manage conversion tracking using Google Tag Manager and GA4.
- Build clear, business-focused dashboards in Looker Studio.
- Translate campaign data into actionable insights and strategic recommendations.
- Conduct audience research and competitor analysis to strengthen media plans.
- Manage budgets responsibly and ensure alignment with client growth targets.
- Maintain strong account structure, naming conventions, and documentation standards.
- Collaborate with strategy, creative, and client teams to ensure campaigns drive measurable commercial results.
- 3–5 years of experience in performance media (agency experience preferred).
- Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms.
- Experience with GA4 and Google Tag Manager setup and troubleshooting.
- Proficiency in Looker Studio reporting.
- Solid understanding of attribution models and performance metrics.
- Strong analytical and problem-solving skills.
- Ability to communicate performance insights clearly to both technical and non-technical stakeholders.
- Comfortable managing multiple campaigns and budgets simultaneously.
- Self-motivated and able to work independently in a fast-paced environment.
Top Skills
Ga4
Google Ads
Google Tag Manager
Linkedin Ads
Looker Studio
Meta Ads
Stackadapt
Similar Jobs
Fintech • Payments • Financial Services
As a Senior Performance Marketing Specialist, you'll drive accountability for digital marketing partners, manage budgets, and engage stakeholders, focusing on data-driven strategies in financial services. You'll contribute to increasing brand performance across various paid channels.
Top Skills:
GoogleLinkedInMetaMicrosoftPaid SocialPpcProgrammaticReddit
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
The Manager of Cybersecurity Products will drive growth by developing strategies, managing the product portfolio, and executing product enhancements across the ANZ region.
Top Skills:
CybersecurityData AnalysisMachine Learning
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
The Director of Customer Success manages a team to ensure customer satisfaction, oversees product launches, and builds customer partnerships to drive value and successful outcomes.
Top Skills:
CybersecurityData-Driven InsightsDigital PaymentsPayments Technology
What you need to know about the Sydney Tech Scene
From opera to comedy shows, the Sydney Opera House hosts more than 1,600 performances a year, yet its entertainment sector isn't the only one taking center stage. The city's tech sector has earned a reputation as one of the fastest-growing in the region. More specifically, its IT sector stands out as the country's third-largest, growing at twice the rate of overall employment in the past decade as businesses continue to digitize their operations to stay competitive.
