Develop and execute paid advertising and email marketing strategies (using Klaviyo) to increase brand awareness, traffic, and revenue. Manage campaign optimization, budget, segmentation, A/B tests, automation, KPI reporting, and cross-functional collaboration to continuously improve performance.
• Develop and execute digital marketing strategies to increase brand awareness and drive traffic and revenue through paid ads and email marketing channels
• Manage and optimize paid advertising campaigns across various platforms (e.g. Facebook, Google, TikTok, Pinterest, etc) to ensure maximum ROI
• Develop and execute email marketing campaigns using Klaviyo, including list segmentation, content creation, A/B testing, and automation workflows
• Monitor and report on key metrics and KPIs related to paid advertising and email marketing performance
• Collaborate with cross-functional teams, including design, content, and analytics, to ensure a cohesive digital marketing strategy
• Stay up-to-date with digital marketing trends and best practices to continually improve our digital marketing efforts
• Manage and stay within a set marketing budget
Virtual Coworker Sydney, New South Wales, AUS Office
Sydney, Australia
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From opera to comedy shows, the Sydney Opera House hosts more than 1,600 performances a year, yet its entertainment sector isn't the only one taking center stage. The city's tech sector has earned a reputation as one of the fastest-growing in the region. More specifically, its IT sector stands out as the country's third-largest, growing at twice the rate of overall employment in the past decade as businesses continue to digitize their operations to stay competitive.
