Company Description
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The On Premise Consumer Marketing Intern (OPCMI) is a national role supporting the execution of premium, engaging, and consistent consumer marketing strategies across venues and events. With a focus on driving brand loyalty, increasing visibility, and ultimately boosting volume, the OPCMI works closely with the On Premise Consumer Marketing Manager to contribute across large-scale national projects, On Premise events, and key marketing initiatives (Occasions, Local Moments & Portfolio). With a passion for creativity and innovation, the OPCMI embraces bold, uncharted ideas to shape the future of On Premise marketing—capturing the attention of new 18-24 consumers and solidifying Red Bull’s leadership in the space.
Job Description
"LIVING" THE RED BULL ON PREMISE CULTURE
- Embodies the Red Bull culture - creating a community of “kindred spirits"
- Serves as a genuine brand ambassador both internally and externally
- Monitors image standards, maintaining Red Bull’s premium brand value
- Promotes a safety-conscious culture by adhering to Work, Health, and Safety requirements and collaborating with internal and external stakeholders to manage risks
SUPPORT DRIVING IMPACT AT RED BULL OWNED ON PREMISE EVENTS
- Support the end-to-end project management of Red Bull-owned On Premise events, ensuring impactful, on-brand activations that meet KPIs, timelines, and budgets
- Assist in executing the Marketing Festival Framework Strategy across key festivals, ensuring a 360° consumer impact approach that includes Consumer Engagement, Red Bull Asset Integration, Field Marketing, Red Bull Media Network, and strategic partnerships
- Collaborate with internal and external stakeholders, including the Global Team, Field Marketing, and Senior Leadership Team, to ensure alignment and seamless execution
- Assist in identifying partnership income opportunities to enhance event impact and value
- Aid in post-event reporting by compiling key learnings, insights, and performance metrics to share with stakeholders
DRIVE CONSUMER IMPACT ACROSS BROADER MARKETING ACTIVITY & PROJECT TEAMS
- Assist in driving Red Bull’s relevance across the six key occasions—Party, Socialising, Festivals, Work, Study, and Active Lifestyle
- Ensure best-in-class On Premise execution at Red Bull events, aligning with On Premise marketing objectives
- Assist in planning and executing after-party events for key Red Bull experiences
- Collaborate on digital marketing initiatives with partners to amplify On Premise impact and consumer engagement
FOSTER A CONSUMER MARKETING MINDSET WITHIN THE NATIONAL ON PREMISE TEAM
- Contribute to conference decks and sessions for Field Teams, sharing past activities and mentoring for future initiatives
- Provide ad hoc support to enhance team skills, ensuring effective application of consumer marketing strategies
OPERATIONAL EXCELLENCE & KNOWLEDGE SHARING
- Conduct monthly trade visits and share key insights with the team
- Share updates on consumer marketing initiatives via the On Premise Hub
- Support end-of-month reporting to highlight key learnings and successes
- Assist with financial processes, including PO creation
Qualifications
- Completed tertiary qualification in Business, Marketing or related discipline
- Well-developed verbal and written communication & listening skills
- Strong organisational and time management skills
- A team player with a customer-service focus
- Able to work autonomously with minimal supervision, be proactive and take initiative to complete tasks on time and as shown
- Social media and digital awareness with knowledge of content trends and strategies
Additional Information
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
