Lead growth product strategies to optimize customer acquisition, conversion rates, and increase lifetime value through data-driven experimentation and collaboration with teams.
Wisr is committed to building a supportive, inclusive and diverse workplace, and we strongly encourage applications from all backgrounds and identities. We’re happy to accommodate any reasonable adjustments to the interview process to ensure equal opportunity for all. If you require reasonable adjustments, please reach out to us via [email protected].
Our Why, What and How
We are a proudly purpose-led ASX-listed fintech on a mission to bring people closer to financial wellness and make a real difference in the world, starting right here in Australia. By building products and experiences designed to have a positive impact on the financial health and lives of our customers, we are inching ever-closer to achieving our purpose.
We offer smarter, fairer loans that help people kick their goals sooner. Wisr App, awarded Winner of WeMoney's 2024 & 2025 'Best Mobile Experience', makes loan self-service easy and offers free financial wellness tools including credit scores, round ups, money hacks and more..
The better we do this, the more positive change and impact we can have on our customers. Now is the time to join one of Australia’s fastest growing fintechs and make an impact.
We are a people first business and value flexibility as part of our work - our team works in a hybrid working environment, 3 days per week in our beautiful office space.
Why this role exists
It’s an exciting time to join Wisr, as we are going through rapid growth and transformation. There is an opportunity for a Principal Growth Product Manager who can strategically and tactically optimise customer acquisition, conversion, and lifetime value across our owned and partner channels. You’ll lead a dedicated newly-created growth squad, manage key API and partner integrations, and blend deep data-driven thinking with hands-on experimentation and execution.
This role is uniquely positioned at the intersection of product strategy and growth marketing, working closely with the Chief Growth Officer and Chief Innovation Officer to drive business growth
What you’ll do
Growth Strategy and Vision
• Develop, communicate, and execute a clear growth product strategy focused on acquisition, conversion, and lifetime value (LTV).
• Own annual and quarterly growth planning, aligning closely with Wisr’s overall company goals and product vision.
Optimise & Execute
• Lead and manage a dedicated growth squad, including engineers, to optimise Wisr’s end-to-end customer funnel across owned and third-party channels.
• Run rigorous, data-backed experiments to continuously improve conversion rates, funnel efficiency, customer onboarding, and retention.
• Establish, implement, and scale growth systems to drive sustainable customer acquisition and increase customer lifetime value e.g. referral programs, loyalty, rewards, and cross-sell.
API & Integration Management
• Oversee the development and enhancement of Wisr’s API integrations, driving seamless partner experiences and improving platform reach.
• Work directly with third-party partners, affiliates, and brokers to maximise acquisition and conversion performance.
Collaboration & Leadership
• Closely collaborate with Marketing, Design, Data, Operations and Engineering teams, leveraging combined capabilities to execute impactful growth tactics.
• Build and foster strong cross-functional relationships to ensure alignment on growth initiatives and shared accountability for results.
Data-Driven Decision Making
• Own and evolve Wisr’s growth analytics stack, leveraging tools such as Amplitude and Mixpanel to deliver deep insights into user behaviour and performance metrics.
• Use experimentation frameworks (A/B/N testing) to inform growth strategies and product enhancements.
What you’ll bring
• 7+ years of growth or product management experience, with at least 3 years specifically leading growth initiatives within fintech, SaaS, or high-growth tech companies.
• Proven expertise in customer acquisition, funnel optimisation, conversion rate optimisation (CRO), and increasing LTV through data-driven experimentation.
• Hands-on experience integrating products with external APIs, partners, and third-party platforms.
• High level of proficiency with analytics platforms (Amplitude, Mixpanel), experimentation methodologies, SQL querying, and quantitative analysis.
• Exceptional problem-solving and analytical skills; able to quickly translate complex data insights into actionable growth tactics.
• Excellent communicator, capable of clearly articulating insights, results, and recommendations to diverse audiences.
• Prior experience collaborating across Product, Growth, Marketing, and Engineering teams to deliver cohesive outcomes.
• Experience in lending, financial services, or regulated environments strongly preferred.
What success looks like in the Medium Term
• Acquisition and Conversion Optimisation
Continuous improvement of customer acquisition efficiency, funnel conversion rates, and onboarding experiences.
• Enhanced LTV and Retention
Measurable improvement in customer lifetime value through targeted experiments and retention strategies.
• Successful API & Partner Integrations
Robust, scalable, and performant integrations with third-party partners, directly contributing to customer growth and platform adoption.
• Data-Driven Growth Culture
Established practices of rigorous experimentation, measurement, and continuous improvement across all growth initiatives.
Some of Our Perks & Benefits
• Flexible and hybrid working
• $500 every year to spend on your wellbeing
• Take an extra Annual Leave day off on us every financial year, with A Day on Wisr
• Access via WHEREFIT to discounted gym memberships, corporate discounts for wellbeing products and more!
• Generous paid parental leave to support your transition to parenthood
• Unlimited Udemy access to learn new skills
• Regular social events and awesome team offsites
• Access to our Employee Assistance Program, Uprise with up to 6 coaching sessions per year
Working at Wisr
As a purpose-led organisation on a mission to bring people closer to financial wellness, we truly believe in what we do and every person who joins our team plays a part in our success. By practising what we preach (hello, $500 wellness reimbursement, 1:1 coaching via Uprise and unlimited Udemy learning!), you are empowered to own your role, your development and the space that you play in.
We value psychological wellbeing and safety, fostering a high-performing culture which enables continuous learning and growth. Our hiring and interviewing process is designed for you to showcase your experience, skills and passion and take great pride in not just ‘ticking a box’. If this role resonates with you, we want to hear from you.
Wisr Values
• Courageously ask, “What if?”: We challenge the status quo, and we know that decisions that make us smarter, stronger, faster, more innovative always start with a “What if?”.
• ❤️ for the customer: Our internal and external customers are at the center of everything we do. We genuinely have their best interests at heart.
• Smarter parts together: We believe the real magic happens when we bring together the right mix of Smart Parts and work as a team.
• Be a stunning colleague: It’s not just about excelling in our roles, but also going the extra mile to make our colleagues and Wisr shine too.
• Growth over comfort: We love learning, and we always find opportunities to learn something new whether it is facing a fear or pushing through something uncomfortable to level up.
We are dedicated to creating an amazing candidate journey for every applicant. There's no 'shouting into the void' here. We're committed to responding to every single applicant.
Top Skills
Amplitude
Mixpanel
SQL
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