Product Manager - Client Activation

Job Description

Hi. We’re OFX, a global provider of online international payment and money management services. Our journey is one of exciting growth and transformation, revolutionizing how businesses and individuals move and manage money globally. We're evolving into a global payment solutions provider, enabling businesses to streamline their global financial operations, improve control, reduce costs and achieve more. Our new Business Platform offers clients real-time visibility and controls over their payments, expenses, approval workflows and reconciliations to help make business easier.

At OFX, you’ll have the opportunity to bring your expertise to life, collaborate across disciplines, and be part of a team shaping the future of global money management.

Purpose of your role

The Product Manager – Client Activation is responsible for driving client activation and product adoption across OFX for new clients as well as clients being migrated from legacy platforms. Your primary goal is to reduce friction in onboarding, accelerate time to value and increase product engagement. You will work cross-functionally with Product, Client Integration Team, Sales, Marketing, Product Marketing, Regional Presidents (all of which are collectively referred to as Commercial functions), Technology, Client Services and Risk teams to ensure that clients experience value quickly and continue engaging with our products.

This role requires a deep focus on in-product activation and Product-led-growth (PLG) strategies while closely collaborating with Commercial, which owns go-to-market strategies.

What you do

1. Drive Client and Product Activation

• Own and optimise activation funnels, ensuring a seamless transition from sign-up to first usage for new clients
• Own and optimise activation funnels, ensuring a seamless transition from migration to first usage for existing clients
• Identify and resolve friction points in onboarding to accelerate time to value.
• Design and implement Product-led-growth (PLG) strategies, including in-app nudges, guided onboarding and automation for new and migration clients
• Run A/B tests and experiments to continuously improve activation and engagement.
• Work with Commercial to ensure consistent messaging between onboarding campaigns and in product experiences.

1. Optimise Data Driven Decision Making

• Define, track and improve Activation KPIs, including:
  •  Activation rate (clients moving from sign-up to first usage)
  •  Time to value (how quickly clients engage with key product features)
  •  Feature adoption and product engagement metrics
• Work with Analytics and Data teams to build dashboards tracking activation performance.
• Align measurement frameworks with Commercial to ensure unified reporting on activation and engagement.

3. Product & Growth Initiatives

• Prioritise product improvements that increase activation and retention.
• Develop and optimise self-serve onboarding, automation and in product guidance.
• Collaborate with Commercial on feature launches and go-to-market (GTM) strategies, ensuring strong adoption.
• Drive cross functional initiatives that enhance client engagement and product stickiness.

What Success Looks Like

• Clients activate and engage faster with the product.
• Time to value is reduced through seamless onboarding experiences.
• Product led activation strategies enhance revenue conversion for Sales & Growth teams.
• Collaboration with Commercial to scalable, aligned activation strategies.

Why Join Us?

• Be at the forefront of activation and Product-led-growth at a global fintech.
• Work cross-functionally with high impact teams across Product, Client Integration Team Marketing, Sales, and Growth.
• Drive tangible business outcomes through activation and onboarding improvements.

Qualifications

What you bring

• +7 years Experience in product management, growth or activation within SaaS and fintech
• Strong data driven mindset, with experience improving activation and onboarding KPIs.
• Proven ability to work cross-functionally, aligning efforts across Product, Commercial, Technology, Client Services and Risk..
• Hands-on experience with A/B testing, user journey mapping and conversion rate optimisation.
• Knowledge of Product-led-growth (PLG) tactics and self-serve onboarding best practices.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Additional Information

What it's like working at OFX

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
• Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
• Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
• Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it’s a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
• Benefits that mean something. We offer a range of fantastic benefits, including primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
• A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.

#Li-Hybrid

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].
We encourage you to apply if this role aligns with your career aspirations.