Product Manager - New Products

Company Description

At Shift, we’re business specialists dedicated to helping Australian SMEs take control of their cashflow, streamline trade terms and choose the right financial products.

We believe Australian businesses are the driving force behind our economy and the heart of our community. That’s why our business expertise, relationship focus, and market-leading technology is at the core of everything we do.

Our unique approach and collaborative culture means you can build your career with support. You’ll be joining a diverse team of over 250 people who are always looking to deliver better outcomes for the 25,000+ Australian businesses we’ve served (and counting!)

Job Description

Are you an innovative product manager with a passion for incubating new ideas and driving them to market? Shift is looking for a Product Manager to spearhead the launch of new products and manage their growth until they reach scale. As part of our dynamic team, you'll have the opportunity to bring fresh products to life, test market hypotheses, and help shape the future of our product offerings.
What you'll do: 

• Manage 2-3 new products simultaneously, overseeing all stages of the product lifecycle from market research to scaling.
• Identify and define new target markets and serviceable segments for product opportunities.
• Develop a strong market thesis, clearly articulating what Shift can offer SMEs that current solutions don’t.
• Design initial product concepts and organisational structures to maximize the chances of success while managing acceptable levels of risk.
• Translate product ideas into detailed, actionable requirements, ensuring smooth execution from concept to market launch.
• Coordinate necessary organisational changes (e.g., hiring, team expansion, systems updates) to support product launches and ensure the right resources are in place.
• Work closely with cross-functional teams to execute on the product vision, driving alignment between product, design, development, and operations.
• Iterate quickly on product features and design to achieve Product-Market Fit, testing and refining the product based on customer feedback.
• Continuously improve the product, incorporating insights from customer usage, market trends, and competitor analysis to optimize the market fit.
• Make data-driven decisions on whether to scale the product as a core offering or exit the market if the product fails to gain traction.
• Ensure regular communication with stakeholders to provide updates on progress, iterations, and strategic decisions.

Qualifications

What you’ll bring: 

• Experience in commercial or B2B markets, with an understanding of the varying needs of businesses at different scales.
• Exposure to new product development, particularly in a 0-1 product environment.
• A strong background in banking products and a solid understanding of different credit policy environments.
• Proven track record of solving problems in ways that add value.
• Comfort navigating uncertainty and tackling ambiguous situations with confidence.
• Highly internally driven, with the resolve to bring new ideas to life, even in the face of skepticism.
• Ability to sell the vision of a new product or idea to both internal and external stakeholders.
• Adaptability to changing priorities and fast-paced environments.

Additional Information

Key benefits: 

• Collaborative teams – a flat structure means everyone can learn from colleagues and senior leaders around the business.

• Flexible working environment – we’re headquartered in North Sydney with state-based workplaces and offer a flexible work policy.

• Family support – industry leading 26 weeks paid parental leave.

• Varied workspaces – our office enables areas for collaboration, brainstorming and socialising as well as focus zones. 

• Wellness focus – grab a healthy breakfast, snacks and if you like keeping active, we have excellent building facilities to support you. 

• Positive environment – come together with all your colleagues at Sydney HQ every 100 days to set and collaborate on key cross functional business priorities 

#LI-Hybrid