Own onboarding from app download to first trade by defining strategy, optimizing funnels via A/B testing, embedding localized KYC/AML, managing identity/liveness vendors, prioritizing a data-driven roadmap, and leading cross-functional squads to reduce time-to-trade while ensuring security and compliance.
Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products.
The Role
As the Product Manager for Main App Onboarding at Crypto.com, you are the architect of the "First Mile." You will own the critical window from the moment a user downloads the app to the moment they make their first trade. You will navigate the complex intersection of global compliance, fraud prevention, and world-class UI/UX to ensure our users have a seamless entry into the crypto ecosystem.
Job Responsibilities:
- Vision & Strategy: Define and execute a high-impact onboarding strategy that reduces "time-to-trade" and grows the new consumers base for Crypto.com through referral, affiliates, organic or non-organic channels
- Growth Optimization: Lead A/B testing and conversion rate optimization across the entire sign-up funnel to minimize drop-offs.
- Vendor Ecosystem: Manage and optimize integrations with third-party identity verification and liveness-detection vendors to improve pass rates and reduce costs.
- Technical Roadmap: Build and prioritize a data-backed roadmap, balancing technical debt, localized regulatory shifts, and new feature launches.
- Cross-Functional Leadership: Lead "squads" of Engineers, Designers, and Data Scientists to ship high-quality features in a fast-paced, 24/7 market environment.
- Competitive Intelligence: Stay ahead of the curve by monitoring the onboarding trends to ensure Crypto.com remains the industry benchmark.
Job Requirements:
- Experience: 6+ years in Product Management, ideally within
- FinTech, Neo-banking, or Crypto. Experience with identity verification or high-friction funnels is a significant plus.
- Data-Obsessed: Mastery of product analytics (e.g., Mixpanel, Amplitude, or Tableau) to diagnose funnel friction and measure success.
- Regulatory Fluency: A solid understanding of global KYC/KYB standards and how they translate into digital product requirements.
- Technical Guts: Comfortable discussing API integrations and backend logic with engineers while maintaining a "user-first" mentality.
- Execution and hungry Mindset: Proven track record of taking ownership in a decentralized, fast-moving environment. You are a "doer" who thrives under pressure and hungry to achieve big goals.
- Collaborative Spirit: Ability to influence stakeholders across Legal, Risk, Marketing, and Engineering without formal authority
- AI tools: Knowledgeable in using AI tools for prototyping, PRD, research and creation of designs to speed up the product discovery to build phase and day to product management
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Work Perks: crypto.com visa card provided upon joining
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
Please note that only shortlisted candidates will be contacted.
Top Skills
Amplitude
Api Integrations
Identity Verification
Liveness Detection
Mixpanel
Tableau
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