Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role
As a consumer focused Account Executive at Burson, you’ll be at the forefront of delivering bold PR campaigns and working with some of the most exciting global and local brands. We’re looking for someone with experience in the consumer space and a passion for shaping impactful campaigns.
If you’re someone who thrive in fast paced environments and are ready to roll up your sleeves and dive into media relations, influencer strategies, and campaign development, we’d love to hear from you.
What You Will Do
Client Service
- Build strong relationships with clients and stay deeply informed on their brand, market, competitors, and goals
- Track KPIs and deliverables, helping your team stay aligned and accountable
- Stay informed by regularly reviewing relevant media and identifying valuable insights or opportunities to share with your team and clients.
- Understand and uphold Burson’s standards and client expectations, ensuring work is consistently on-brand and on-brief
Account Handling
- Own key admin tasks like reporting and media monitoring
- Support in securing quality results that ladder up to client KPIs
- Prep for meetings with polished reports and a clear grasp of your responsibilities always come informed and ready to contribute
- Learn the ropes of effective negotiation to add value in media, influencer, and third party discussions
Media & Influencer Relations
- Stay curious about the evolving market in Australia
- Build your database of trusted journalist and influencer contacts and nurture these relationships
- Practice pitching with confidence, hone your phone and email skills to secure standout media coverage
- Draft compelling media materials, from releases to pitches and alerts, and take the lead in distribution and follow up
- Create and maintain accurate, relevant media lists for each campaign
Financial / New Business
- Understand the basics of financial processes
- Collaborate with your Client Lead on cost approvals and new business pitches offering creative and strategic input where possible
Wider Agency Thinking
- Engage with senior leaders and contribute ideas to drive agency growth and support junior team members
- Suggest fresh content for Burson’s marketing channels and internal initiatives
- Develop a working knowledge of Burson’s services and our broader WPP network
- Stay curious about disciplines beyond PR like digital, content, or internal comms and bring those insights to the table
Experience That Contributes To Success
- 2–3 years of experience in consumer PR, agency side preferred
- Strong knowledge of the media and influencer landscape, with an eye for what makes a great story
- Excellent written and verbal communication, and ability to multitask under pressure
- Creative thinker with a proactive mindset, who thrives in a collaborative team environment
#LI-MT1
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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