At Coface we make trade happen everyday
Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.
With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.
Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.
Shape the future of trade with us. Join our Happeners!
Job DescriptionMISSION :
In this role, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, generate leads, and maximize revenue growth to support the business objectives across Australian, New Zealand, Japanese and South Korean market.
MAIN RESPONSIBILITIES:
- Plan, direct, and execution of the marketing and communication strategy and programs to increase customer interest and demand for products and services across assigned markets (Australia, New Zealand, Japan and South Korea);
- Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing);
- Liaise with local market Marketing resources and key stake holders in connection with campaigns and events plan and develop a yearly marketing activity calendar, based on the prioritized initiatives, goals, and activities originating from the strategy;
- Development of relevant content to support use cases in order to drive targeted marketing campaigns;
- Oversee the development and implementation of social media initiatives;
- Support the delivery of all the required assets, collateral and campaigns.
- Train and support of the in-country marketing staff;
- Oversee the creation and implementation of new initiatives based on business needs;
- Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification;
- Build sales pipeline for business unit’s broad range of products and services using marketing services delivery teams’ offering;
- Provide reports to management on marketing campaign performance and results (leads generation and lead conversion);
- Interpret marketing and customer data to identify new opportunities to best target business customers;
- Analyze and optimize campaign results and perform quarterly post mortems.
- 6+ years of experience of B2B marketing demand generation in Asia Pacific in Data - Business Intelligence solutions providers, Trade Technology, Rating Agencies industries
- Bachelor's degree in Marketing or Communications or a related field
- Self-improvements / development with Digital marketing experience certificates
- Experience of producing multi-channel marketing plans to generate brand awareness and leads for business development
- Experience on both business and agency side advantageous
- Experience in using marketing technology such as CMS, marketing automation (Eloqua) and CRM, Adobe, Canva, HTML
- Experience of managing paid media, social and events
- Good analytical skills
- Highly organized & project management skills
- Strong collaboration & stakeholder management skills
- Excellent communication skills
- Fluent English and Japanese mandatory
- Hybrid working model after the first month
- Great place to work: central and modern office
- Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
- Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
