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Airtable

Regional Marketing Manager

Posted 3 Days Ago
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In-Office
Sydney, New South Wales, AUS
Senior level
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In-Office
Sydney, New South Wales, AUS
Senior level
The Regional Marketing Manager will drive pipeline-generating marketing programs in the ANZ region, execute regional strategies, collaborate cross-functionally, and measure program performance for Airtable's growth.
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Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

About Airtable 

Airtable is the AI-powered app platform that empowers teams to build custom workflows, automate processes, and manage critical business data — all without needing to code. From marketing and product to operations and HR, organizations of all sizes rely on Airtable to move faster and work smarter. 

The Role 

We’re looking for a Field Marketing Marketing Manager (Contractor) based in Sydney to drive pipeline generating marketing programs across the ANZ region. This is a pipeline-first role: you'll design and execute regional marketing programs that directly generate and accelerate enterprise pipeline in ANZ. 

Reporting into Field Marketing, AMER/ANZ, you’ll work closely with the local sales leadership, cross-functional marketing teams, and local partners to create impactful regional programs tailored to the Australian and New Zealand markets. You'll own a region end-to-end, with direct line of sight to pipeline and revenue impact. At Airtable, you won't just run programs — you'll build them with AI, using the same tools you're marketing to your customers.

What you'll do

Drive Pipeline Through Field & Demand Programs 

  • Plan and execute integrated marketing programs (digital campaigns, executive roundtables, field events, webinars, partner activations) working alongside the AMER Field Marketing team 
  • Partner closely with Sales to align on account priorities and pipeline goals
  • Support ABM initiatives in collaboration with global marketing and regional sales teams 

Build and Execute Regional Marketing Strategy 

  • Develop and implement the ANZ regional marketing plan aligned to global priorities and regional revenue targets 
  • Identify growth opportunities within key industries and accounts in the region
  • Localize global campaigns and messaging to resonate with the ANZ market

Collaborate Cross-Functionally 

  • Act as the primary ANZ marketing point of contact for regional stakeholders and partners
  • Coordinate with global campaign, content, digital, and product marketing teams
  • Manage external agencies or vendors as needed 

Measure & Optimize 

  • Track program performance, pipeline impact, and ROI 
  • Provide regular reporting and insights to regional and global leadership
  • Continuously test, learn, and optimize regional tactics
Who you are
  • 5+ years of B2B marketing experience, preferably in SaaS or technology
  • Experience owning regional or field marketing programs in ANZ 
  • Genuine enthusiasm for building with and using AI in your work 
  • Strong understanding of demand generation, ABM, and pipeline marketing
  • Proven ability to work cross-functionally in a fast-paced, global environment
  • Strong project management and communication skills 
  • Must be based in Sydney. Expect 20% - 30% ANZ travel. 
  • 40 hours / week commit 

Nice to Have 

  • Experience with Airtable or similar no-code AI platforms 
  • Strong understanding of PLG -> enterprise motions 
  • Experience marketing to enterprise and mid-market audiences 
  • Familiarity with the ANZ technology ecosystem 
  • Experience working with CRM and marketing automation tools 

Why Join Airtable 

This is an opportunity to shape and scale Airtable’s presence in ANZ at a pivotal stage of growth. You’ll have autonomy, visibility, and the ability to make measurable impact — while working with a collaborative global marketing team.

What we offer

Duration: 12-month contract
Start Date: ASAP
Work Schedule: 40 hr / week
Location: Sydney, Australia

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant

VEVRAA-Federal Contractor

If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.

Please see our Privacy Notice for details regarding Airtable’s collection and use of personal data relating to the application and recruitment process by clicking here.
For applicants that live in or have a link to Australia, please see this Privacy Collection Statement for details regarding Airtable's collection and use of personal data relating to the application and recruitment process.

🔒 Stay Safe from Job Scams
All official Airtable communication will come from an @airtable.com email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact us at [email protected]. Learn more about avoiding job scams here.

Top Skills

Airtable
CRM
Marketing Automation Tools

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