Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 560 properties across more than 58 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed.
Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture.
Job DescriptionWe are seeking a Regional Marketing Manager with proven hospitality experience to lead and deliver multi-channel marketing activity across a portfolio of three regional properties in the Hunter Valley and the Snowy Mountains.
These properties encompass hotel accommodation, meetings & events, multiple food & beverage outlets, golf, leisure, and wellness spa facilities. This role offers the opportunity to shape the local marketing strategy, drive revenue, and enhance brand awareness in your regions.
Key Responsibilities
- Lead all B2B and B2C local area marketing activity, including marketing, PR, social media, advertising, traditional on-property collateral, and multi-channel brand campaigns and promotions.
- Own, develop, and implement local marketing plans for each resort in your portfolio to drive sessions, monthly revenue targets, and ROI.
- Raise the awareness and reputation of each property and the overall brand locally.
- Lead all local area marketing activity, including B2B and B2C PR, social media, advertising, traditional on-property collateral, and multi-channel brand campaigns.
- Develop engaging content and assets aligned with brand standards for use across digital and traditional channels.
- Identify, engage, and leverage external brand and partnership opportunities.
- Deliver multi-channel promotional and seasonal campaigns across owned, earned, and bought media.
- Collaborate with property and internal stakeholders including revenue, brand, digital, and design teams to align marketing initiatives with business priorities.
- Report on marketing activities, initiatives, and campaign results, providing insights and recommendations for improvement.
- Travel regularly to properties (weekly or fortnightly) to ensure campaign execution and alignment with local market needs.
- At least 5 years’ experience in a Marketing Manager / Local Area Marketing Manager role.
- Hospitality industry experience is essential – hotels, conferencing & event venues, F&B, or wellness environments preferred.
- Strong marketing skills across all channels, including copywriting, campaign development, creative development, and reporting.
- Experience working within a matrixed marketing team to deliver integrated campaigns.
- Proven ability to manage and deliver successful marketing campaigns that achieve strategic goals, ROI, and revenue targets.
- Hands-on, proactive approach to local area marketing with excellent project management and organiational skills.
- Familiarity with current social media platforms and evolving marketing trends.
- Ability to analyze campaigns and provide actionable recommendations based on data trends.
- Strong relationship management skills with internal stakeholders and external partners.
- Highly creative, process-driven, and comfortable challenging the status quo to achieve superior results.
- Enthusiastic, committed, and driven professional with a positive attitude and capacity for sustained effort in a dynamic environment.
At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:
- Career Growth: Learning and development programs to boost your career.
- Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
- Global Perks: International accommodation discounts across our hotel brands.
- Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
- Experiences: Discounted entertainment and activities.
- Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
- Wellness Boost: EAP and tailored wellness support
Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.
Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.
