In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The Revenue Growth Manager (Revenue and Pricing Manager) plays a pivotal role in driving sustainable and profitable growth for Red Bull Australia. Acting as the subject matter expert on pricing and value management, this role owns the annual pricing strategy, monitors elasticity and consumer response, and ensures Red Bull captures value across customers and pack formats. You will partner cross-functionally with Sales, Marketing, and HQ to deliver insight-driven recommendations that balance profitability, customer partnerships, and brand equity. This is a highly visible role, influencing senior stakeholders across the Australian Leadership Team and interfacing with the Global Revenue Growth Management team.
Job DescriptionSTRATEGIC PRICING & ELASTICITY
- Own the annual pricing strategy, ensuring alignment with business objectives and HQ guidance.
- Model and monitor price elasticity to understand consumer sensitivity and competitor response, recommending adjustments where required.
- Lead scenario planning to evaluate the impact of different pricing options on volume, margin, and retailer profitability.
- Collaborate with Sales to ensure retailer margin protection while maintaining Red Bull’s premium positioning.
PROMOTION MIX & MANAGEMENT
- Partner with Marketing and Sales to design multi-year promotional calendars that deliver incremental revenue and ROI.
- Conduct post-campaign analysis to measure effectiveness, uplift, and profitability.
- Influence product and channel mix strategies that optimise revenue growth across formats and pack sizes.
- Participate in monthly cadence routines as appropriate for pricing Management, including monthly routine with leadership team.
TRADING TERMS & VALUE CHAIN MANAGEMENT
- Ensure the way we invest is as efficient as possible and delivers the best ROI while delivering on the long-term objectives of Red Bull.
- Evaluate trade spend effectiveness, ensuring every dollar invested drives long-term value.
- Implement and maintain accurate value chain analysis for key customers, identifying margin opportunities and risks.
- Support negotiation strategies with robust commercial insight.
- Coach and build the commercial acumen within the business to create visibility and a culture of trade spend management and effectiveness across the Off-premise sales team
ANALYTICS & INSIGHTS
- Build and maintain dashboards and reporting tools to track pricing, promotions, and category dynamics.
- Translate data into clear, actionable recommendations for leadership.
- Stay ahead of industry best practice, competitor pricing moves, and consumer/shopper trends.
CROSS-FUNCTIONAL LEADERSHIP
- Partner with Finance, Sales, Marketing, and HQ RGM teams to ensure alignment on revenue strategies.
- Provide thought leadership and capability building in revenue management across the business.
- Drive a culture of commercial acumen and accountability in pricing and trade spend.
- Bachelor's degree in Business, Economics, Finance, or a related field (Master's degree preferred).
- 7 years minimum of overall experience (preferably with a Consumer Packaged Goods company, with an understanding of beverage distributor processes, pricing strategies and systems).
- Experience in a Revenue Management role for a minimum of 2 years (desirable).
- Knowledge of pricing & price promotion dynamics utilising syndicated data preferred (Nielsen, IRI)
- Proven account management & P&L accountability.
- Experience in using relevant evaluation/return on investment metrics and a deep understanding of the external market
- Strong analytical mindset with proficiency in data analysis and statistical tools, paired with excellent communication and collaboration skills to work effectively with cross-functional teams.
- Proficiency in using data analytics software such as Excel, Tableau, or similar tools and familiarity with demand forecasting techniques and models.
Thank you recruitment agencies, we will be recruiting this role internally.
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
