Salesforce Business Analyst

Work location - Sydney ONLY

The Salesforce Business Analyst bridges the gap between complex business needs and the technical capabilities of our Salesforce platform to drive growth across Equifax ANZ. You will be a key contributor in optimizing our Salesforce environment, translating stakeholder requirements into efficient solutions that empower our Go-to-Market teams. If you are a curious, data-driven professional who loves visualizing insights and collaborating with global teams, this is the role for you.

What you will do

• Provide end-user training and work daily with sales teams to ensure best-practice use of opportunities, pipelines, and account data.

• Create comprehensive user guides, process flows, and functional specifications to maintain a high standard of knowledge sharing.

• Build and maintain Salesforce reports and dashboards, as well as Tableau dashboards, to share meaningful insights with stakeholders.

• Ensure account and contact cleanliness while assisting with data-driven transformation activities using various revenue systems

• Elicit, document, and analyze business requirements from diverse departments including Sales, Marketing, and Operations.

• Collaborate with developers to design and implement Salesforce solutions, including field configuration and workflow rules.

• Act as a critical link between business stakeholders and technical development teams to ensure timelines and requirements are met.

• Develop test plans and facilitate User Acceptance Testing (UAT) to ensure the quality of all Salesforce solutions.

• Stay current with the latest Salesforce features and proactively recommend enhancements to improve user experience.

• Step outside your core role to assist the team with sales campaigns, customer segmentation, and migration activities as needed.

What experience do you need

• Bachelor’s degree in Business Administration, Information Technology, or a related field.

• Proficiency in business analysis tools and techniques, such as process mapping, use cases, and user stories.

• Demonstrated experience building effective reports and working in a dashboard environment to visualize and share insights.

• Advanced experience using Google Suite (Docs, Sheets, Slides) or similar collaborative tools.

• Proven ability to identify areas for improvement and translate business needs into technical specifications.

• Experience interacting with stakeholders at various levels to manage expectations and provide project updates.

• Experience working with complex datasets to perform segmentation or migration activities.

What could set you apart

• 3+ years of experience as a Business Analyst with a focus on Salesforce Sales Cloud or Pardot.

• Hands-on experience with Tableau, Einstein Analytics, or other advanced reporting and visualization tools.

• Active Salesforce certifications (e.g., Administrator or Business Analyst).

• Familiarity with change management principles and driving best-practice adoption across large user groups.