Job Description
Edmunds offers flexibility to work fully remote, from our Edquarters, or a combination of both
At Edmunds we're driven to make car buying easier. Ever since we began publishing printed car guides in the 60's, the company has been in the business of trust, innovating ways to empower and support car shoppers. When Edmunds launched the car industry's first Internet site in 1994, we established a leadership position online and have never looked back. Now, as one of the most trusted review sites on the Internet, millions of visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car. For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars. How do we do it, you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology. Want to join the team? Read on to find out how!
What You're Applying For:
Edmunds is looking for a results-oriented, highly skilled SEM (paid search) performance marketing manager to lead paid search campaign strategy. You will work alongside a cross-functional team to help drive growth for your assigned portfolios. Your goal will be to drive revenue growth while maximizing return on investment and meeting business objectives for our Appraisals and Auto Manufacturer marketing initiatives through innovative and data-driven SEM strategies. And, you are responsible for developing testing ideas, day-to-day campaign management, developing data-driven insights, marketing strategy and execution across various platforms (GoogleAds, BingAds and other display advertising channels). This highly cross-functional role collaborates with product, SEO, and business unit teams.
What You'll Do:
- Responsible for revenue growth while maximizing ROI through paid search (GoogleAds, BingAds) and display advertising programs
- Develop, test and implement digital marketing strategies to drive revenue growth individually and as a team
- Directly manage performance marketing campaigns in GoogleAds, BingAds (e.g., SEM, DemandGen, PMAX) and Display Advertising Networks
- Manage day-to-day campaign optimizations, alongside channel marketing managers, to ensure campaigns are driving optimal results for traffic growth
- Launch and monitor campaign creative, keyword lists, audiences and geo targets to improve KPIs
- Analyze performance metrics to determine campaign effectiveness and provide recommendations as necessary
- Conduct keyword research, competitor analysis, ad copy and landing page AB tests to identify opportunities
- Report on campaign performance and develop data-driven insights with reports from Tableau, Databricks, GoogleSheets, GoogleAds, Bing Ads reports and Google Analytics
- Collaborate with cross-functional teams (Sales, Design, Product Management, Brand Marketing and Analytics) and marketing managers to develop and implement paid media strategies to meet business goals and improve user experience
- Stay current with industry trends and best practices in digital marketing and performance marketing strategies
What You Need:
- Proven track record for driving revenue growth using SEM
- 3-5 years of experience in directly managing SEM campaigns in GoogleAds and BingAds in an agency or corporate environment
- Proficiency in using GA4, Google Tag Manager, Google Ads Editor, product feeds, keyword research and analysis tools and data visualization tools (e.g., Tableau, Google Sheets, Excel)
- Advanced analytical and data interpretation skills using Microsoft Excel, Tableau and Google Sheets
- Attention to detail, problem solver and ability to manage multiple tasks simultaneously
- Bonus: Experience with display advertising and paid social marketing (e.g., Meta, TikTok, Instagram) a plus
- Excellent written and verbal communication skills
- Ability to work in a fast-paced, dynamic environment
- Strong organizational and time management skills
The compensation range for this position is $111,000-$141,000 per year. The base pay will take into account internal equity as well as job-related knowledge, skills, and experience among other factors. In addition, Edmunds offers full-time employees a comprehensive total rewards package including the benefits listed below.
Edmunds Perks:
- Flexible time off
- 13 Paid Holidays
- Comprehensive Health Benefits (medical, dental, vision, life and disability)
- Flexible Spending Accounts (Employees) and Health Savings Accounts (Employee and Employer Contributions)
- 401K Plan with company matching at 100%, up to 6% of eligible salary with immediate vesting
- Stock purchase program
- CarMax vehicle discount
- Up to 4 months Paid Parental Leave
- HeartCash matches employee donations to the causes that are important to them
- 2 Days of Paid Time Off for time to dedicate to social impact causes
- FitCash covers a portion of gym or fitness activity fees
- Well being sessions and events such as yoga, meditation and walking challenges
- On-going career development sessions and an annual learning event
- Pet insurance
- Sabbatical leave
- Education Reimbursement
- Pre-tax spending accounts for qualified transportation expenses
- Plus a coffee bar, frozen yogurt and more!
Working @ Edmunds.com:
Employees think it's a pretty great place to work and some pretty impressive publications think it is too: we have been recognized as one of the best places to work by Fortune Magazine, Great Places to Work, LA Business Journal, Newsweek, Computerworld, Built in LA, Inc. Magazine, The Wall Street Journal, Business Week Magazine, and Architectural Record. We've also been identified as one of the best workplaces specifically in Technology, for Diversity and Asian Americans, and as a Newsweek Most Loved Workplace for LGBTQ+ employees. If you're interested in learning more and joining our mission, we'd love to hear from you!
E dmunds will consider for employment qualified candidates with criminal histories in a manner consistent with the requirements of all applicable laws.
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