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Instructure

Senior Account Executive - Acquisition (Asia)

Posted 6 Days Ago
Be an Early Applicant
In-Office or Remote
2 Locations
Senior level
In-Office or Remote
2 Locations
Senior level
Drive new direct customer acquisition across Southeast Asia for Canvas, managing full sales cycle from lead generation to close. Build C-suite relationships, develop account plans, evangelize product value, monitor market trends, collaborate cross-functionally, maintain CRM pipeline hygiene, and travel extensively across APAC for client engagement and events.
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At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.

And that's where you come in:

Instructure is seeking a highly motivated and experienced Senior Account Executive to drive new direct customer acquisition across the SE Asian market. This role is responsible for identifying, pursuing, and closing new business opportunities for our leading Canvas educational technology solutions.

About the Role
  • New Business Development: Proactively identify and target high-value prospective clients within the Asian market to fuel our growth engine.

  • Full Sales Cycle Management: Own the journey from lead generation and qualification to proposal development, complex negotiation, and closing.

  • Strategic Planning: Execute sophisticated account plans to penetrate new territories and expand our footprint across the region.

  • Relationship Building: Cultivate deep-rooted relationships with C-suite decision-makers and key stakeholders in the education sector.

  • Product Expertise: Become an evangelist for Instructure, articulating the technical and pedagogical value of our tools to diverse audiences.

  • Market Intelligence: Stay ahead of industry trends, the competitive landscape, and regulatory shifts within the Asian EdTech space.

  • Cross-Functional Collaboration: Partner with Sales Engineering, Marketing, and Customer Success to ensure a world-class onboarding experience.

  • Forecasting: Maintain high CRM hygiene with accurate pipeline reporting and sales activity updates.

  • Regional Travel: Embark on extensive travel across the APAC region to engage with clients and represent Instructure at key industry events.

About You
  • 5+ years of successful quota-carrying sales experience in B2B SaaS, specifically focused on new logo acquisition

  • Proven track record of selling into the Asian education market, with an understanding of cultural business practices and engagement models

  • Comfortable navigating large-scale enterprise accounts and managing individual institutional opportunities

  • Prior experience in EdTech or the broader learning market is highly preferred

  • "Closer" mindset with a history of managing complex sales cycles and consistently exceeding high-value targets

  • Exceptional presentation skills and ability to simplify complex technical concepts for non-technical stakeholders

  • Self-starter attitude with the drive to succeed in a fast-paced, results-oriented environment

  • Bachelor’s degree in Business, Marketing, or a related field preferred

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.

Top Skills

Canvas
CRM

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