DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. The Marketing team is responsible for deploying integrated marketing campaigns across all online and offline marketing channels to meet our growth goals. With a focus on New Driver growth as their north star goal, the Driver Marketing function works in partnership with the local ANZ Strategy and Operations team to manage investment efficiency, while leveraging best practice learnings from our global counterparts.
The team is composed of people from different professional backgrounds collaborating to test and scale marketing, operational, and product solutions to these challenges.
About the RoleAs the Senior Associate of Driver Integrated Marketing, you will own the marketing plan for Driver Growth via performance and integrated marketing campaigns.
You’ll leverage performance marketing channels (including, but not limited to Paid Search, Paid Social, Display) and lifecycle marketing channels (email, SMS, push, and in-app messaging) to drive acquisition and engagement while also developing new levers to ensure that our driver supply meets our growing customer demand. You will collaborate with all parts of the business including Central and local channel marketing teams, Product, Strategy and Operations, and Analytics.
You’ll combine analytical rigour with creative thinking—translating performance data into actionable insights while developing innovative, audience-first strategies to drive growth in priority markets. You’ll be responsible for building and launching campaigns across a variety of platforms including Facebook, Instagram, TikTok, Search, Display, Offline media and regional partnerships.
You’re excited about this opportunity because you will…- Deploy the Driver Marketing budget across several channels.
- Manage the campaign strategy end to end. Includes driving the creative review process, collaborating with designers and channel teams, identifying target audience segments and capturing feedback from multiple stakeholders.
- Build, test, and implement integrated marketing campaigns to improve DoorDash acquisition and retention.
- Work with existing and new partners (including creative and media agencies, as well as co-marketing partners to tap into new audiences amongst the gig work community.
- Leverage driver insights to understand growth opportunities across marketing campaigns and channels.
- Analyze campaign results, develop benchmarks, and create and share regular performance reports
- 4+ years of experience in marketing or growth overall; 2+ years of experience in integrated marketing campaign management. Demonstrated expertise in managing performance marketing channels (such as Google and Facebook), either directly or in collaboration with agency partners.
- Able to analyse data-driven marketing campaigns
- A record of driving business results via cross-channel marketing campaigns
- Familiarity with data visualization platforms such as Sigma, Tableau, etc.
- Bachelor’s degree or equivalent experience
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
If you need any accommodations, please inform your recruiting contact upon initial connection.
