Lead Envato's brand strategy and social media presence, ensuring effective engagement and growth. Develop campaigns and metrics for brand performance, while managing a high-performing team.
About Envato
At Envato, everything we do is about empowering creatives to thrive.
We're here to help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit they can use anywhere. With unlimited access to world-class assets, innovative AI tools, and hands-on tutorials, we deliver what creatives need today - and are continually evolving our offering. As AI transforms the creative landscape, we’re committed to building what’s next for the future.
We’re a purpose-driven company and we’ve long embraced flexible, inclusive ways of working. We’re proud of the connected culture we’ve built across our global team. Our values: Community Spirit, Build Our Future, Embrace Diversity, Make It Happen, and Make Envato Proud, guide everything we do, shaping how we work, grow, and succeed.
You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.
About the role
The Senior Brand and Social Marketing Manager leads Envato’s brand strategy and organic social presence, ensuring a cohesive, compelling and differentiated brand experience across all touchpoints. This role is responsible for shaping how Envato shows up in the world. Strengthening brand presence in the market, deepening community engagement, and supporting business growth through effective brand and social strategies.
As a leader within the Marketing division, the role balances long-term brand stewardship with high-quality execution across organic social and community channels. Leading a team, the role fosters a culture of creativity, clarity and impact aligned to Envato’s purpose and values.
What you'll be doing
- Develop and evolve Envato’s global brand strategy, ensuring clarity of positioning, voice and visual identity.
- Translate brand strategy into clear frameworks, guidelines and campaigns that empower teams to deliver consistent and high-quality outputs.
- Champion a deep understanding of creative professionals, ensuring brand and social activity resonates authentically with Envato’s core audience.
- Partner with Marketing, Product and Tech teams to ensure integrated and cohesive brand storytelling.
- Guide the planning and delivery of brand and social campaigns, ensuring alignment to company objectives and measurable outcomes.
- Establish and track brand and social performance metrics, using insights to inform optimisation and future strategy.
- Lead, coach and develop a team, fostering high performance, collaboration and professional growth.
- Lead the strategic direction of organic social media across priority platforms, driving audience growth, engagement and brand advocacy.
- Oversee community strategy across channels such as Reddit and other relevant platforms, strengthening relationships with creative professionals.
- Stay informed on cultural, creative and technology trends to keep Envato’s brand relevant and future-focused.
About you
- Extensive experience in brand marketing within a dedicated brand team environment.
- Strong strategic capability, with proven experience aligning brand strategy to business objectives and translating vision into actionable, measurable plans.
- Proven ability to develop and evolve comprehensive brand strategy, including positioning, messaging frameworks, value propositions, and tone of voice at scale.
- Demonstrated success turning brand strategy into impactful, multi-channel go-to-market campaigns that drive awareness, engagement, and commercial growth.
- Proven leadership experience managing and developing high-performing teams.
- Deep expertise in organic social media strategy and execution across major platforms, with a strong understanding of how social supports broader brand and growth objectives.
- Experience building, scaling, and engaging communities on platforms such as Reddit and other community-led channels.
- Deep understanding of creative professionals and the needs of creative communities.
- Excellent stakeholder management skills, with the ability to influence and align senior leaders across functions.
- Strong analytical capability, with experience using data and insights to inform brand and social strategy and optimise performance.
- Lived experience as a creative professional or hands-on creative background.
- Experience working within a technology or digital subscription business.
- Experience in global brand management.
- Familiarity with social analytics, community management and content planning tools.
Essential
Desirable
Life at Envato
• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need
• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
• Connection Budget: an annual budget to connect with the team IRL where and when possible.
• Learning Budget: study leave and an annual budget for you to put towards your learning and development.
• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
• Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.
We appreciate the time you’ve taken to apply to Envato and we're committed to responding to every applicant.
By submitting your application you are agreeing to our Privacy Policy. If you would like to understand how we handle personal information before submitting your application, please read through our Privacy Policy.
Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on lived experience, so if you’re keen to apply and need reasonable adjustments please let us know.
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Top Skills
Analytical Tools
Brand Strategy
Community Management
Social Media Strategy
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