Who we are?
The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
About The Magnum Ice Cream Company:
The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
We are investing to unlock the full growth potential of The Magnum Ice Cream
Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.
We dream big but keep things simple to act fast.
If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!
Job Purpose
The Senior Brand Manager - Ice Cream role is instrumental in driving and growing the Ice Cream brands. The Senior Brand Manager - Ice Cream is responsible for value creation and management of everything that sits within those consumer habits, including, Blue Ribbon, Viennetta, the new bites platform and will help develop or launch a much awaited scoop offering. To do so they will be a leader with a deep understanding of people and the connected world they live in and have the willingness in turning empathic understanding and data into powerful, actionable insights that drive real growth through sustained behaviour change.
Key Responsibilities:
Develop and deliver a clearly articulated category innovation & business plans for specific brands to deliver against long- and short-term category objectives.
Drive profitable growth for Ice Cream through the category and business plans.
Building business partnerships with regional category/brand team as well as customer marketing, customer development, finance, and supply chain.
Partnering with Global to execute or create winning mixes & communication assets for the Australian/NZ markets.
Driving long term strategy and delivering in year plans for designated categories/brands.
Drive competitive growth, through consumer and trend led innovation and activation, but also through all elements of 6P including promotional plans & strategic pricing.
Deliver portfolio P&L in line with business objectives including resource prioritization, lead development of quality input into medium forecast and creation of any necessary contingency plans.
Lead development 12Q Innovation Plans.
End to end tracking and optimisation of Innovation deployed.
Embrace the love of consumer mentality and ensure the plans are consumer by fully understanding habits, usage and needs.
Work collaboratively with key stakeholders to deliver brand plans that are aligned cross functionally.
Development of brand communication.
Drive behaviour of empowerment, experimentation, and collaboration.
Develop direct reports to perform at Assistant Brand Manager level and beyond.
Budget management responsibility.
Embrace Agile WOW.
What you will need to succeed?
Experiences & Qualifications
Strong experience in Marketing, particularly previous experience in consumer goods, communication development, media strategy and deployment, activation planning and deployment.
Experience in executing with and through retailers, particularly in engaging with major retailers / food chains at similarly senior levels.
Proficiency in briefing, critiquing and providing direction to agencies on various elements of communication development and activation.
Proven experience in developing innovation projects and business cases though to launch.
Experience managing direct reports, and/or fulfilling coaching and mentoring roles for others.
Trade Customer experience – either in direct customer/category roles, or strong experience in presenting to and/or negotiating with major customers.
Commercial acumen and experience working in a cross-functional team with holistic P&L responsibility.
Project and budget management experience.
Skills
Category Strategy & Portfolio management
P&L Accountability
Customer Understanding
Brand Marketing Planning
Discipline & brilliance in execution
Strong business acumen
Team leadership
Leadership
You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
Leadership Behaviors
TALENT ENABLER – we create sake spaces for honest conversations and
enable personal growth.
SELF DEVELOPER – we embrace and share feedback to up our game.
CHANGE ADAPTOR – we take intelligent risk; pivot fast and constantly
remove obstacles to success.
MARKET MAKER – we drive category growth with our customers.
OUTCOME OWNER – we face facts and take accountability for results.
PURPOSEFUL DECISION MAKER – we take people, planet and profit into
account in all decisions.
What you can expect?
A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.
Career without limits—42 markets, international opportunities, and fast tracked growth.
A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.
A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.
Are you excited to craft the Ice Cream future?
To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.
Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company.
For the recruitment of this position, we would like to emphasize that local conditions apply to the position.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact [email protected].
Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.
This means we encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and people with disabilities. Interested in learning more, check out our Reconciliation Action Plan and Workplace Adjustment Policy on the Unilever webpage.
At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! We encourage you to advise us at the time of your application if you require any reasonable adjustment so that we can support you through your recruitment journey.
Top Skills
Unilever Sydney, New South Wales, AUS Office
2 Park St, Sydney, NSW, Australia, 2000
