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Kraft Heinz

Senior Category Customer Analyst

Reposted 18 Days Ago
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Hybrid
Auckland
Senior level
Hybrid
Auckland
Senior level
The Senior Category Customer Analyst executes category strategy at the customer level, aligning marketing and sales for 18-month plans, supporting range reviews, and developing insights to enhance customer partnerships.
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Job Description
  • Opportunity to strategically drive end-to-end business value in the Category team
  • Flexible work arrangement - 3 days in office, 2 days remote
  • Location: Newmarket, Auckland

Unlock Your Potential as a Senior Analyst Category Customer at Kraft Heinz!
The Senior Category Customer Analyst is responsible for executing the Kraft Heinz category strategy at the customer level across Australia and New Zealand. By understanding our customers, their strategies and priorities, this role supports the Category Customer Manager to bridge the Marketing and Sales teams to align on 18month strategic plans . T his role will support the Category Customer Manager on Must Win / Grow categor ies to effectively deliver compelling range reviews and strategic initiatives, fostering strong partnerships with retail customers . They will also be responsible for leading c a tegory customer activities on Balance/Protect categories
The Company
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
Key position responsibilities include, but not limited to:
Strategic Planning
  • Support the Category Customer Manager with process and analy sis for formation of Joint Business and Joint Category plans

  • Align ing KH and Customer strategies and activities over 18 month horizons

Category Planning
  • Detailed knowledge and understanding of the performance by retailer for the categories Kraft Heinz participates in , with primary focus on Balance/Protect Categories

  • Support the risks and opportunities process by developing and monitoring retailer-oriented plans through cross-functional initiatives, collaborating with Finance to close gaps against the plan,

  • Complete monthly review of market share and scan for internal routines and planning

Range Reviews
  • Support the objective setting and R&O process for Must Win/ Grow range reviews

  • Support the development of stories and sell-in for customer-facing workshops and range reviews in partnership with Sales, Category Revenue, and Category Development.

  • Consult on customer target setting for new product launches, including distribution and margin assumptions

  • Identify risks and develop retailer-oriented plans, ensuring effective communication of category strategies and assumptions with sales, marketing, and demand planning teams.

  • Support the formation of deletion defense stories to ensure optimal range review outcomes, aligned with category strategies and retailer objectives .

  • Support with customer planning, focusing on segmentation, ranging gaps, and promotional activation.

Insights
  • Collaborate with Category Development and Marketing teams to make ranging category decisions to support Kraft Heinz strategic objectives .

  • Develop and leverage tools, processes, insights, and systems capabilities related to range, shelf layout, and distribution performance.

About you:
  • Quantium , Circana or Dunnhumby experience

  • Advanced Excel and Power Point

  • Account management experience advantageous

  • Promotion and/or range modelling

  • Systems knowledge a plus: Nielsen/IRI Scan/Panel (e.g. Temple, UNIFY), Demantra, JDA, Tableau, Quantium , Dunnhumby
  • Strong commercial acumen ideally through direct experience in Sales or Category management
    Customer facing experience to presenting insights and category data
    Strong interpersonal and presentation skills to influence and sell recommendations internally and externally

Benefits of working with us
  • Hybrid Working - Flexibility around when and where you work
  • Pay for Performance - industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package
  • Leave Options - Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter
  • Great Place to Work certification in Australia and New Zealand
  • In House Training Programs
  • Corporate Discount Programs

Ready to make an Impact?
If you're a results-driven procurement professional, a collaborative team player, and passionate about delivering value, we want to hear from you. We will review applications on a rolling basis and reserve the right to close this job posting at any time.
Location(s)
Newmarket - Auckland
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

Top Skills

Circana
Dunnhumby
Excel
Iri
Jda
Nielsen
Power Point
Quantium
Tableau

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