Lead and refine Expo Centric’s written voice and editorial standards. Interview stakeholders and translate complex, technical project material into persuasive B2B content across websites, case studies, campaigns, thought leadership, PR, tenders and sales collateral. Own case-study production, manage briefs and approvals, and ensure accuracy, commercial focus and brand consistency.
Are you a commercially minded writer who can uncover the real story behind complex, design-led projects?
We’re looking for a Senior Content & Brand Writer to shape how Expo Centric communicates its expertise, ideas and results. You’ll turn strategy, technical knowledge and completed projects into distinctive content that helps marketing decision-makers understand our value and take action.
This is not a general content-production role. You’ll interview clients, creatives, project teams and senior leaders to reveal why a project mattered, how we solved the challenge and what commercial value was created.
At Expo Centric, we don’t just fill roles. We build teams that create extraordinary experiences. You’ll join a collaborative, fast-paced company guided by Courage, Curiosity, Selflessness, Judgement and Communication.
Discover what we do at Expo Centric:
- https://www.youtube.com/watch?v=7yKFWj_8e3Q
- https://www.youtube.com/watch?v=PiR8qYJ2IRQ&t=9s
What You’ll Do
- Own and evolve Expo Centric’s written voice, editorial standards and messaging across marketing and sales channels.
- Interview clients, leaders, Account Managers, designers and delivery teams, turning complex source material into credible, commercially persuasive stories.
- Write and improve website pages, landing pages, campaigns, emails, social content and SEO-led copy that is clear, useful and conversion-focused.
- Lead the case-study process from research and interviews through drafting, fact-checking, approval and adaptation across multiple formats.
- Develop thought leadership, executive communications, PR materials, award entries, credentials, tenders and sales content supported by meaningful evidence.
- Manage content briefs, priorities, approvals and source libraries while challenging vague claims, jargon and material that is inaccurate or off-brand.
What You Bring
- At least seven years of professional writing, copywriting, journalism, content or editorial experience, including recent work at a senior level.
- Substantial writing experience in exhibitions, events, experiential marketing, creative or brand agencies, architecture, commercial design, fit-out, construction, production or another complex project-based B2B industry.
- A strong portfolio spanning websites or landing pages, campaigns, case studies, thought leadership and long-form B2B content.
- Excellent Australian English, editing and proofreading skills, with the ability to produce concise copy and detailed technical content to the same high standard.
- Strong interviewing, research and fact-checking skills, along with the confidence to challenge senior stakeholders constructively when a brief or claim needs work.
- Commercial and brand judgement, strong organisation and the ability to manage multiple stakeholders, approvals and deadlines in a fast-moving environment.
Experience in the exhibitions or trade-show sector is strongly preferred. Knowledge of PR, award writing, tender responses, executive ghostwriting, SEO, Webflow, HubSpot or content analytics will also be highly regarded.
Why Join Expo Centric?
- Work with a cross-border team and make a tangible contribution to high-value, design-led projects.
- Join a supportive, values-driven environment with established processes, tools and access to subject-matter experts.
- Receive ongoing mentoring from senior leaders and pursue performance-based growth opportunities.
- Help shape the written voice of a growing business and create content that supports real marketing and sales outcomes.
Ready to Apply?
Submit your CV and a short cover letter outlining how your experience aligns with this role.
Please also provide personally authored portfolio examples demonstrating:
- A complex B2B website or landing page
- A case study developed from interviews or technical source material
- A thought-leadership article, executive piece or industry feature
- Concise campaign, advertising or social copy
- Work from a relevant project-based industry, clearly identifying your contribution
- Shortlisted candidates may be invited to complete a short, paid writing exercise.
www.expocentric.com.au
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