At ING Australia, we believe that your individuality is what makes you stand out from the crowd. That's why we offer a career that's as unique as you are. With a global scale, inclusive culture, and cutting-edge technology at your fingertips, you'll have everything you need to become the best version of yourself.
We’re on a hunt for a Senior Customer Marketing Manager for a 12-month Parental Leave Cover.
In this role, you’ll responsible for shaping product, customer, and channel strategies, launching innovative campaigns, and optimising marketing performance through data-driven insights. Collaborating closely with cross-functional teams and senior leaders, the role ensures alignment with business objectives such as customer acquisition, retention, portfolio growth and engagement. It’s ideal for a seasoned marketer with deep expertise in full-funnel marketing, CRM, and digital tactics, who thrives in a dynamic, customer-centric environment.
Our ideal candidate will be someone who has extensive retail banking background, can lead cross-functional teams, manage complex campaigns, and influence senior stakeholders to deliver impactful, data-driven marketing outcomes. You’ll bring deep expertise in CRM, customer acquisition and retention, and full-funnel marketing, along with a growth mindset and the ability to thrive in a dynamic, agile environment. Excellent leadership in guiding teams and shaping strategic direction is essential to succeed in this role.
Ready to make an impact?
What you’ll do
- Lead strategic marketing initiatives across product portfolios, including launches, engagement campaigns, and retention programs.
- Collaborate cross-functionally with Product, Digital, and Customer Intelligence teams to align marketing efforts with business goals.
- Develop and execute customer segmentation and personalisation strategies using data, AI, and predictive analytics.
- Manage marketing budgets and external vendor relationships to ensure efficient and effective campaign delivery.
- Measure and optimise campaign performance, reporting on ROI and driving continuous improvement across channels.
- Provide leadership and guidance to a team of customer marketers, fostering a high-performance culture and championing innovation.
What we’re looking for
- Proven strategic leadership experience in retail banking customer marketing, with the ability to influence senior stakeholders and lead cross-functional teams.
- Deep expertise in CRM, customer acquisition, engagement, retention, portfolio growth and full-funnel marketing across paid, owned, and earned channels.
- Excellent commercial acumen and fluency in customer data, with experience using propensity models and building business cases.
- Ability to develop and execute customer segmentation and hyper-personalisation strategies using data, AI, and predictive analytics.
- A growth mindset and adaptability to thrive in a fast-paced, agile environment with shifting priorities.
- Excellent collaboration skills and a passion for delivering customer-centric solutions that drive measurable business outcomes.
What’s in it for you?
- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT day to volunteer on approved sustainability activity
About Us
At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.
Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.
We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. And because we want you to shine, let us know if you need any adjustments to the recruitment process by emailing [email protected].
We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Sound like your kind of vibe? We can’t wait to hear from you!
(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)
ING is Australia's most recommended bank according to RFi XPRT Survey, February 2021 - July 2021 (n = 31,903) when compared to customers of 20 other banks operating in Australia.
Need more?
Rachel Yuen [email protected]
Applications close on 20th August 2025
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