Senior Customer Marketing Manager – On Premise

Who are we?

From humble beginnings to extraordinary futures, Diageo is centred on crafting incredible stories of ambitious possibilities. From our iconic global brands such as Johnnie Walker, Smirnoff, Tanqueray and Don Julio, to our local homegrown heroes Bundaberg Rum, Ello and Mr Black, we are a team of pioneers, looking to lead the future of our industry and brands from today. At Diageo, you will be a chosen custodian of our brand portfolio, entrusted with building brands for consumers to celebrate with in the moments that matter. Alongside you will be a group of ambitious, passionate and innovative people, who will help you to achieve extraordinary heights. Together, you will help us create a future worth celebrating.

What will your role be?

In this pivotal role, you will collaborate closely with the On Premise Account Team and broader Commercial Excellence team and our valued customers, ensuring that their voices shape our marketing strategies from inception. Your influence will extend across brand, innovation, and agency partners as you drive our brands to resonate deeply within consumer culture.

Your role is critical in elevating our brand presence in the On Premise & Events channel by crafting unique activations that distinguish us from competitors. By partnering with brand teams and agencies, you'll develop impactful programs that optimize A&P investments for both Diageo and its partners. You'll lead the charge in creating robust trade plans and leading point-of-sale campaigns that define success in venues. Additionally, your expertise will enhance strategic customer partnerships, bringing activation prowess and category insights to fortify relationships. Step into this exciting opportunity to shape consumer experiences and drive growth—your journey with Diageo starts here!

Where will you grow?

• Take ownership of developing and managing a dynamic 1-9-90 rolling activation plan, enhancing your strategic planning skills through branded point-of-sale and digital campaigns across the On Trade channel.
• Grow your expertise in financial management by overseeing brand A&P spend, prioritizing channel investments, and supporting key platforms and activations while providing execution insight to the business.
• Expand your leadership capabilities by serving as a strong voice for the channel, regularly sharing customer/category insights, opportunities, and risks with cross-functional teams to drive strategic decisions.
• Lead and shape On Premise retail media partnerships to enhance brand presence in venues, fostering innovation and creativity in partnership strategies.
• Develop your ability to translate category strategies into actionable On Premise Channel Strategies using insights; collaborate with commercial/marketing teams to prioritize brand plans and define impactful in-venue deliverables.
• Elevate your leadership skills by engaging with strategic customers/venues to enhance A&P investment; oversee unique activations like Diageo Bar Academy and World Class events, driving growth through innovative initiatives.

What will you bring to the table?

• Extensive experience in the beverage industry, particularly within commercial teams, with a focus on On-Premise and trade marketing.
• Demonstrated project management, analytical, and core selling skills, alongside strong commercial skill set and data analysis capabilities.
• Proven ability to work effectively with external customers and influence senior cross-functional partners directly and indirectly.
• in building powerful relationships and working collaboratively within a team environment.
• A solution-oriented teammate who excels at problem-solving, managing ambiguity, and adapting quickly to change.

Why Join Us?

Experience competitive perks, flexible work options, and become part of a diverse team that celebrates global success. At Diageo, we craft products that are central to celebrations worldwide. Our vibrant culture reflects this spirit as we work flexibly around life commitments while continuously striving for growth!

Commitment to Inclusion & Diversity:

Diageo champions diversity as a catalyst for innovation. We actively promote employment opportunities for people with disabilities, Aboriginal and Torres Strait Islanders, LGBTI communities, and other diverse groups. We ensure inclusivity through reasonable adjustments throughout our recruitment process.