About KINESSO
KINESSO is the global technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
The Role
The Senior Data Scientist role is a core technical role within the Data Science division of Kinesso. The purpose of the role is to provide audience insight for clients leveraging IPG owned proprietary data assets. This role is responsible in transforming, optimising and providing efficiencies within our data platforms to facilitate online & offline marketing effectiveness, enabling clients to optimise their marketing budgets and measuring their business performance by way of data analysis and predictive modelling.
The opportunity also exists to learn and work alongside our leading data specialists, building advanced data science capabilities including segmentation, predictive, local area marketing, programmatic and data visualisations.
Based Hybrid 2/3 days a week from our Sydney office, this role gives you the chance to learn and work alongside our leading global data specialists, building advanced data science capabilities including segmentation, local area marketing, programmatic and data visualisations.
Key Responsibilities
- Lead / execute analytical approaches, including developing / training / optimising machine learning models, other forms of analytical modelling
- Lead in house analytics projects and upskill people within the Data Science team where appropriate.
- Collaborate with internal customers to identify their business problem and work with them to provide meaningful, actionable insights
- Ability to acquire, cleanse, transform and verify data from first, second, and third-party data sources.
- Interpret data, analyse results, and identify trends using statistical techniques and provide ongoing insights/measurement reports.
- Manage end to end client delivery which involves internal stakeholders, data collection & preparation, quality control and delivering accurate/timely models & insights.
- Manage the execution and keep track of all scheduled project tasks. Investigate any issues and escalate to Head of Data Science if deadlines are at risk of delay.
- Work closely with Data & Tech teams to collaborate on data infrastructure and process.
- Liaise with key internal SBUs / agencies to verify data integrity, model accuracy and seek input for client presentations.
About you
- 3+ years proven experience as a data scientist in a commercial environment.
- Experience using statistical programming languages, libraries, or packages for analysing large datasets: R, Python, SPSS.
- Proactive, self-learning and confident.
- Experience with data modelling techniques such as multiple linear regression, classification, segmentation etc.
- Experience with ML and AI.
- Experience with large data sets, specifically web traffic (clickstream) and third-party demographic data.
- Experience with data interrogation, manipulation and extraction using SQL/R/Python applied to large databases.
- Experience with Media Analytics desirable.
- Experience visualising, presenting data and building dashboards using Tableau is desirable.
- Strong analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy.
Why join KINESSO?
- Largest global digital marketing agency with 6200+ experts across 60 offices globally.
- Take the time you deserve with unlimited time off (Leave+), birthday, anniversary, monthly wellness days and progressive parental leave policies.
- A hybrid working model and incredible office culture. with opportunities for global transfers, internal secondments, and travel.
- Mentorship programs, learning modules and professional skills training to support your career ambitions.
- Wellness programs including access to an EAP and wellness coaching
- Agency perks, early finish Fridays, culture club, breakfast, health and wellbeing initiatives
- Interested?
Please click apply, and tell us why you think you would succeed with Kinesso enclosing your CV.
We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live. We thank all applicants for their interest in IPG Mediabrands. However, only those candidates selected for an interview will be contacted.
