Senior Growth Manager (Paid)

The Senior Growth Manager is a newly created role in the Growth Marketing Team. We are looking for a seasoned, crypto-native growth marketing professional to focus on optimizing growth processes, identifying growth opportunities, and ensuring operational efficiency across all marketing channels.

What You’ll Be Doing

• Develop digital marketing campaigns from ideation to execution, including defining target audiences, messaging and objectives.

• Create go-to-market strategies for new product launches, promotions and seasonal campaigns.

• Collaborate with operations, design and product teams to produce creative assets.

• Responsible for paid traffic growth, developing media source/new paid ads channels/agencies according to the company's strategic goals;

• Optimize budget, creatives, placement, audience in order to achieve ROAS/ROI targets (Twitter, Facebook/Instagram or other social media channels)

• Track weekly / monthly / quarterly channel KPI targets to manage budget and resources effectively

• Plan, execute and report for local market teams to promote market specific campaigns

• Participate in conferences and events to stay close and ahead of current market trends; identify potential business, collaboration opportunities.

What We Look For In You

• Proven track record of creating and executing successful digital marketing campaigns, including go-to-market strategy development and management.

• Strong understanding of digital marketing channels, specifically paid social, display and email.

• Ability to interpret data to make informed optimisations and decisions.

• Strong project management skills with the ability to multitask and manage multiple campaigns simultaneously.

• Creative thinker with a passion for innovation and staying ahead of digital marketing trends.

• Comfortable working in a startup environment, with a willingness to take on challenges and the ability to set up new processes from scratch.

• Excellent communication and collaboration skills.