Job Description
Where you’ll work: remote within the US
Marketing at GoTo
GoTo is actively searching for an Integrated Marketing Manager to join our organization. In this role, you will be responsible for designing and executing integrated campaigns to drive marketing-generated revenue for our business communications solution, GoTo Connect. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization. In this role, you will have a special focus on targeting Internal IT buyers and business buyers at enterprise organizations using a combination of traditional demand gen and account-based marketing strategies (1:Many, 1:Few, and 1:1). You will be a driving force that leads our cross-functional marketing team to deliver lead, pipeline, and revenue targets for GoTo Connect.
Your Day to Day
As an Integrated Marketing Manager, you will:
Collaborate cross-functionally with Product Marketing, Sales, and international teams to deeply understand target personas, product differentiators, and adapt campaigns for global execution.
Design targeted demand and account-based marketing campaigns for SMB, mid-market, and enterprise accounts, including defining account lists, messaging, content, channel mix, budgets, and KPIs.
Develop compelling campaign briefs and provide feedback to inspire and guide creative, digital, and ops teams to deliver innovative, effective assets and ensure deliverables align with audience and channel best practices.
Leverage and validate AI tools to optimize campaign performance—including segmentation, content creation, and predictive analytics—while maintaining brand consistency and exercising good judgment.
Monitor, report, and optimize channel performance and results, proactively communicating outcomes and recommendations to leadership and providing input into quarterly planning, budgeting, and lead/pipeline forecasting.
What We’re Looking For
As an Integrated Marketing Manager, your background will look like:
3-4 years of Integrated Marketing experience promoting SaaS products
Strong background in account-based marketing, especially 1:Few
Proven ability to manage campaigns from strategy to execution to optimization
Proven track record of leveraging AI tools to accelerate campaign development and execution
Experience using I relevant technology (6Sense, Salesforce, Tableau)
Exceptional communication skills (interpersonal, written & verbal)
Proactive, detail-oriented, and able to think creatively and quickly to solve problems
What We Offer
At GoTo, we believe in supporting our employees with a comprehensive range of benefits designed to fit your life—at work and beyond. Here are just some of the benefits and perks you can expect when you join our team:
Comprehensive health benefits, life insurance, etc.
Paid holidays, volunteer time off, and quarterly self-care days and no meeting days
Tuition and reading reimbursement programs to support your continuous learning and professional growth
Thrive Global Wellness Program, Confidential Employee Assistance Program (EAP)
Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact.
At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn More.
Benefits: Comprehensive health insurance (medical, dental, vision), 401(k) plan with discretionary company match, paid time off, employee discount programs, Short Term and Long Term Disability, Basic Life Insurance, and fertility benefits.
Annual Base Salary Range: $86,000.00 - $114,000.00The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.
