Senior Manager, Growth Marketing & Campaign

Senior Manager, Growth Marketing & Campaign – Sydney, Australia 

Would you like to play a key role in helping a global financial services company grow their business in Asia Pacific? Are you interested in joining a globally diverse FinTech organization which is passionate about serving customers with omnichannel way of accessing remittance services, building market profile and driving growth? 

Join Western Union as a Senior Manager Senior Manager, Growth Marketing & Campaign. 

Western Union powers your pursuit.  

Be motivated by our values: Integrity, Respect, Trust & Innovation. 

Role Responsibilities: 

The Growth Marketing & Campaign Leader will be the main point of contact for portfolio management to plan, articulate, and generate 360 campaigns. Translating customer needs from corridor specific needs to Growth Marketing and Customer success leaders for proper execution. 

Strategic Leadership & Execution 

• Develop and execute the marketing strategy for Australia, ensuring alignment with business objectives. 

• Identify and act on growth opportunities through data-driven insights. 

• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives. 

Ecosystem & Customer Life Cycle Management 

• Develop plans to leverage use cases towards driving maximum wallet share of customers 

• Clearly defined programs for each category within the ecosystem 

• Develop and implement data-driven strategies to increase customer lifetime value 

• Design and optimize customer loyalty programs to drive repeat purchases 

• Analyze retention metrics and identify opportunities for improvement 

Customer Segmentation and Targeting 

• Utilize data analytics to segment customers based on behavior, preferences, and demographics. 

• Develop tailored marketing strategies for each segment to maximize engagement and conversion. 

• A/B test campaigns to refine segmentation and targeting strategies.  

Data Analysis and Insights Reporting 

• Leverage analytics tools to track customer behavior and campaign performance. 

• Provide actionable insights and recommendations to improve marketing ROI. 

• Regularly report on retention, LTV, and other key performance indicators (KPIs). 

Team Leadership & Business Acumen 

• Lead and mentor a team, fostering a culture of innovation, ownership, and accountability. 

• Drive business performance by linking marketing efforts to revenue growth and customer retention. 

• Translate customer insights into actionable marketing plans that drive engagement and conversion. 

Digital Expertise 

• Develop and optimize paid performance marketing campaigns across Google, Meta, programmatic platforms, and emerging digital channels. 

• Leverage new digital strategies to enhance brand visibility and customer acquisition. 

• Understand the retail business landscape and execute store-level marketing initiatives to drive foot traffic and sales. 

Pricing & ROI-Driven Decision Making 

• Work closely with pricing teams to develop competitive pricing strategies. 

• Analyze marketing ROI and adjust strategies for optimal performance. 

• Drive marketing initiatives with a clear focus on revenue, profitability, and sustainable growth. 

Role Requirements:  

To be successful in this role, end- to-end experience in digital marketing within Asia Pacific.  

• 12+ years of experience in marketing, digital performance, and retail marketing, preferably in financial services, remittances, or payments. 

• Strong expertise in customer insights, pricing, and business strategy. 

• Proven track record of driving paid performance marketing campaigns and maximizing ROI. 

• Experience in managing teams and working in a fast-paced, multi-market environment. 

• Strong analytical skills with the ability to turn data into action. 

• Growth mindset, entrepreneurial approach, and a passion for execution. 

Additionally focusing on:  

• Digital Acquisition 

• Retail Marketing 

• Customer Segmentation and Targeting 

• Data Analysis and Insights 

• Collaboration and Campaign Execution 

We make financial services accessible to humans everywhere. Join us for what’s next.  

Western Union aspires to be the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and retail financial ecosystem that help our customers achieve their personal goals.  

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a rewarding compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.  

Benefits  

You will have access to multiple health insurance options, accident and life insurance, and resources for development and training, in additional to a range of other global employee benefits  
(https://careers.westernunion.com/global-benefits/).  

The following additional location-specific benefits also apply (note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment).  

Your Australia specific benefits include: 

• Life / Accident Coverage 

• Superannuation Plan 

• Paid Time Offs 

• Employee Wellness 

• Global Recognition and Rewards Programs 

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.