adjoe is redefining the future of mobile advertising. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue.
At the same time, we’re breaking into programmatic advertising with our intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by Europe’s leading media powerhouse Bertelsmann and operating from offices in Hamburg (HQ), Boston, Singapore, Tokyo, Seoul, and Sao Paulo adjoe is defining the next stages of app and ad experience – right now. Join us.
About the Role
As adjoe enters its next critical phase of global expansion, building a scalable, predictable, and market-adaptive revenue engine in APAC is a top strategic priority. We are seeking a high-caliber, hands-on Manager - GTM Strategy & Operations – APAC to lead commercial strategy formulation, operational architecture, and GTM execution across the Asia-Pacific region.
This is a high-visibility, "Builder & Scaler" role at the intersection of global strategy and regional execution. You will not just manage existing processes; you will architect the operational backbone that enables adjoe to win across diverse, fast-moving APAC markets (from high-eCPM East Asian regions like Japan/Korea/ANZ to high-growth mobile-first SE Asian markets).
Reporting directly to our VP of Revenue (APAC), and working in lockstep with the Managing Director (GTM), global leadership, and cross-functional Product/Tech teams, you will serve as the strategic bridge translating ambitious growth targets into structured, high-performing commercial operations. You’ll help translate strategic goals into execution, ensuring alignment from planning to delivery. This role blends analytical and strategic thinking with hands-on collaboration—supporting high-impact initiatives, guiding teams through complex deals, and driving seamless execution from partner engagement to integration.
What You Will Do:
1. APAC GTM Strategy & Market Expansion
Regional GTM Architecture: Partner with the MD of GTM and VP of APAC to refine and execute market-entry and scaling strategies across diverse APAC sub-regions (Japan, Korea, SEA, ANZ).
Commercial Model Optimization: Tailor GTM playbooks, pricing frameworks, and pitch strategies to fit local publisher landscapes and programmatic advertising environments.
Strategic Growth Initiatives: Identify new market opportunities, emerging app categories, and strategic upsell pathways for core products (Playtime, Arcade, adjoe Ads).
2. Business Development & Strategic Deal Structuring
High-Impact Deal Support: Actively partner with regional Sales and Account Management teams on key strategic accounts across the deal lifecycle (from initial pitch and commercial modeling to technical onboarding and revenue scaling).
Partner Ecosystem Growth: Help structure complex, multi-product partnerships with top-tier app developers, gaming studios, and media buyers across APAC.
3. Revenue Operations (RevOps) & Pipeline Analytics
Single Source of Truth: Architect and refine global/regional sales reporting frameworks in CRM and BI tools to drive precision in pipeline health, forecasting, eCPM trends, and performance KPIs.
Sales Cadence & Efficiency: Establish structured operational rhythms (QBRs, pipeline reviews, conversion funnel audits) to improve regional sales velocity and predictability.
4. Sales Incentive & Commission Architecture
Comp Plan Design: Model, design, and manage competitive, motivating sales incentive and commission structures tailored to balance aggressive regional acquisition with long-term partner retention.
5. Cross-Functional Sales Enablement
Product-to-Market Bridge: Serve as the strategic liaison between Global Product Marketing, Tech, and APAC Sales—translating complex product capabilities into actionable localized sales enablement assets and competitive playbooks.
Who You Are:
Strategic Background: 3–5+ years of experience in Strategy Consulting (MBB/Tier-1), high-growth AdTech / Mobile App Scale-ups, or Tech VC/PE, with a proven track record in commercial strategy, RevOps, or GTM transformation.
AdTech & Mobile Ecosystem Fluency: Deep understanding of—or rapid capacity to master—mobile monetization, rewarded advertising, programmatic bidding (DSP/SSP), unit economics (eCPM, LTV, ROAS, CPI), and publisher sales cycles.
Builder Mindset & Practical Execution: Exceptional capability to balance 30,000-foot strategic frameworks with roll-up-your-sleeves operational execution. You thrive in unstructured, fast-paced environments.
Analytical Precision: Advanced financial modeling and data manipulation skills (Excel/SQL/BI tools like Tableau/ Quicksight). Ability to extract clear commercial narratives from complex datasets.
Executive Presence & Cross-Cultural Leadership: Proven ability to influence executive stakeholders across time zones and lead cross-functional alignment between European HQ and APAC regional teams.
Language Skills: Professional fluency in English is required. Fluency in Japanese, Korean, or Mandarin is a significant plus given our APAC coverage.
Education: Bachelor’s or Master’s degree in Business, Economics, Finance, Engineering, or STEM from a top-tier institution. MBA is a plus.
Our Commitment to Your Success
Invest in Your Future: You’ll join a high-performing, rapidly scaling global company with a clear vision, while directly influencing the company's trajectory and sharing in its success. We’re committed to your growth through regular feedback, mentoring, and our development programs, you’ll expand your skillset and build a long-term career at adjoe.
Easy Arrival to adjoe: From signing to settling in Singapore, we’ve got you and your family covered, including a relocation bonus, and personal support to help you build your life here, making your move smooth and stress-free.
Live Your Best Life, at Work and Beyond: Flexible hours, remote Fridays and 24 vacation days. You’ll also have three weeks of remote work each year, lunch sponsorship, and mental health support through our Employee Assistance Program (EAP).
Thrive Where You Work: APAC hub sitting in Singapore CBD area. You’ll find a vibrant office with top-notch equipment, open collaboration spaces, and plenty of snacks and drinks to keep ideas (and energy) flowing.
We welcome applications from people who will contribute to the diversity of our company.
