Senior Marketing Manager (6 month maternity leave cover)

Your Day to Day:

1.  Events & Webinar Experiences

• Manage venue sourcing, speakers, logistics, registrations, and post-event follow-up

• Coordinate the quarterly executive engagement and roundtable format that has been a proven pipeline driver

• Build content from every event: Each roundtable produces 5–8 assets across formats and audiences.

 

2.  Content & Thought Leadership

• Support AEO/SEO content production targeting high-value buyer queries (5 articles/week output target via AI-assisted workflows)

• Deliver to AEO strategy and activation plan, including G2 rating and reviews, and customer proof. 

• Manage customer stories pipeline - structured case studies for BHP, Woodside, Chevron, Shell in result-led format

• Support thought leadership: LinkedIn content cadence, webinar appearances, industry submissions

• Coordinate content deliverables across AI in Workforce, Contractor Compliance, Contractor Mobilisation & Cost, Winning Work & Digital Skills Passport. 

3.  Paid Advertising

• LinkedIn campaign execution: sponsored content, message ads, and retargeting campaigns targeted at ICP personas across Owner Operator and Service Provider segments

• Manage Google Ads (Search and Display): keyword strategy, ad copy testing, landing page alignment. 

• Run always-on retargeting programs to re-engage warm audiences from events, webinars, and gated content downloads

• Oversee G2 and review site advertising to support AEO authority and conversion at the bottom of the funnel

• Manage paid budget allocation and report on cost per MQL, SQL, and channel-level pipeline contribution monthly

• Brief and manage external agency or contractor support where needed.

4.  ABM Campaigns & Champion Enablement

• Execute ABM programs for Tier 1 Owner Operator targets (1:1 named accounts) and Service Provider expansion (1:few cluster model)

• Understand AI workflows

• Build champion enablement kit: ROI templates, cost-of-non-compliance data, stakeholder-specific one-pagers

• Manage LinkedIn targeted ads, content syndication, and always-on paid campaigns

• Coordinate nurture sequences in HubSpot across Safety, Finance, Procurement, and HR stakeholder personas

 

4.  Marketing Operations & Reporting

• Produce & analyse marketing performance data and optimize campaigns using HubSpot, and analytics tools

• Maintain HubSpot campaigns, account accuracy, and inbound lead experience. 

• Oversee social media, branding, and merchandise for events. 

• Be the primary point of contact across the business for Marketing requests.

Our Ideal MyPasser:

We're looking for someone who has done this before in a scaling B2B environment with long sales cycles and technical buyers. Specifically:

5–7 years in B2B marketing, ideally in SaaS, technology, or construction/industrial/resources sectors

Proven track record delivering events that generate pipeline

Hands-on HubSpot experience - nurture, attribution, reporting

Experience marketing to multi-stakeholder enterprise buying committees

Ability to write and brief compelling, sector-specific content

Comfortable operating as a senior individual contributor without close day-to-day management

Familiarity with ABM strategy and execution (1:1, 1:few models)

Strong project management

AI-forward: already using AI tools to multiply output, not experimenting cautiously.

 

Beyond the skills, we're looking for a specific type of person:

You are a doer first. You don't wait for a playbook to be handed to you, you help write it.

You are commercially wired. You think about pipeline and revenue, not just reach and impressions.

You are comfortable with ambiguity. The org chart is changing, the strategy is evolving, and not everything is defined. You add structure rather than needing it.

You work smarter with AI. You already know how to use AI to multiply your output. This is a lean team and you need to punch above your weight.