Job Description:
Remitly's vision is to transform lives with trusted financial services that transcend borders. Since 2011, we have been tirelessly delivering on our promises to people who send money around the world. Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home. Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe.
About the Role:
As Senior Manager, APAC Marketing, you will lead strategic community and influencer marketing programs to drive growth and brand awareness for Remitly. Reporting to the Senior Manager, EMEA & APAC Marketing, you will collaborate with internal teams and external partners to develop high-impact marketing initiatives that align with our business objectives and brand values.
You Will:
- Develop and execute a comprehensive community marketing strategy for the APAC region, including ambassador programs, event activations, sponsorships, and strategic brand partnerships that align with overall company goals
- Develop and lead APAC influencer marketing, defining outreach, compensation models, and engagement plans for both upper and lower influencers to support customer growth and brand awareness. Additionally, this role will lead the influencer strategy for all of EMEA & APAC
- Build and maintain strong relationships with community organisations, influencers, and ambassadors that can drive revenue, expand market reach, and enhance brand visibility
- Oversee, optimise and expand the community and influencer marketing across APAC, ensuring maximum impact and alignment with Remitly's brand vision and regional goals.
- Collaborate with cross-functional teams (Analytics, Brand, Creative, Business Management, etc.) to align marketing initiatives with broader campaigns and business strategies
- Manage and optimise a multi-million-dollar community and influencer marketing budget, ensuring efficient resource allocation for maximum impact, including overseeing and managing a community marketing agency to drive execution, performance, and alignment with strategic goals
- Track, analyse, and report on the performance of community and influencer programs, using data-driven insights to refine strategies and maximise effectiveness
- Lead negotiations with community partners, influencers, and ambassadors to establish clear terms, agreements, and expectations for successful collaborations.
- Recruit, manage and mentor a team of community brand ambassadors, providing guidance and fostering professional development to drive program success
You Have:
- 10+ years of experience in marketing for consumer (B2C) brands, with a strong focus on influencer marketing, community marketing, and events
- Hands-on community marketing experience, including direct engagement with local communities. Comfortable attending weekend and evening events as needed, with willingness to travel domestically to support key activations
- Proactive and self-motivated problem solver who thrives in a fast-paced, evolving environment and can adapt to change effectively
- A proven track record of developing and executing high-impact influencer and community marketing initiatives that drive measurable business growth
- A strong community network within APAC, which can be leveraged to scale ambassador programs and partnerships
- Exceptional negotiation, communication, and stakeholder management skills
- A data-driven mindset, with the ability to measure campaign success and apply insights to optimise performance
- Strong proficiency in influencer marketing tools and platforms to assess and improve campaign effectiveness
- A strategic and creative mindset, capable of generating innovative and effective marketing programs.
- Leadership experience, with the ability to inspire, manage, and develop a team
#LI-Hybrid
Our Benefits:
- Medical, Dental & Vision via Bupa
- Life Insurance & Disability
- Employee Stock Purchase Plan (ESPP) available for eligible employees
- Mental Health & Family Forming Benefits
- Continuing education and travel benefits
We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.
Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
