Job Description:
Remitly's vision is to transform lives with trusted financial services that transcend borders. Since 2011, we have been tirelessly delivering on our promises to people who send money around the world. Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home. Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe.About the Role:
We're looking for a strategic, customer-obsessed, and data-driven Sr. Marketing Manager to lead new customer growth for Remitly's Canada market. You'll drive end-to-end marketing strategy and execution—while also acting as a key voice of the customer, influencing how we bring Remitly to market and optimize the new customer journey.
You'll be responsible for new customer acquisition (NCA) across all channels, while also keeping a pulse on market dynamics, competitive activity, and customer experience across the funnel. You will blend growth marketing with key product marketing functions—ensuring our strategy is not only performance-driven but also rooted in deep customer and market insight.
You'll work closely with channel leads, the Business Management team, and product marketers to shape the best approach for Canada. You'll also develop test-and-learn plans to scale what works and directly contribute to growing Remitly's footprint and customer base in Canada.
You will report to our VP of Growth Marketing and will work 3+ days a week in our New Westminster, BC office
You Will:
- Own NCA goals in Canada, ensuring delivery against CAC targets.
- Own Remitly's growth marketing strategy for the Canada market, coordinating across all channels — paid, owned, promo, lifecycle, and creative.
- Act as a regional owner of the new customer journey, working cross-functionally to identify gaps, friction points, and opportunities to improve experience and conversion.
- Partner with global channel leads to localize campaigns and execution plans that resonate with customers in Canada.
- Build and maintain strong relationships with community organizations, influencers, and ambassadors to drive revenue, expand reach, and elevate brand visibility.
- Develop and manage a robust testing roadmap focused on optimizing messaging, creative, targeting, and promotions.
- Monitor performance closely and surface actionable insights to optimize spend and maximize customer acquisition.
- Analyze campaign, customer, and competitive data to inform growth strategy and strengthen product-market fit.
- Partner with the Business Management team on planning, performance reviews, and prioritization of regional initiatives.
- Lead creative briefing and asset development, ensuring clear, compelling, and culturally relevant campaigns across all touchpoints.
- Stay ahead of market and competitive trends to identify new opportunities for expansion and optimization.
You Have:
- 10+ years of experience in growth marketing, product marketing, or a hybrid role owning full-funnel new customer acquisition and engagement.
- Proven success in driving regional growth strategy and execution across digital, lifecycle, and promotional channels, using data to build compelling narratives.
- Strong ability to assess end-to-end new customer experiences and influence improvements across teams.
- Demonstrated success building testing agendas and executing iterative growth experiments.
Compensation Details. The starting base salary range for this position is $152,000-190,000. In Canada, Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.
#LI-Hybrid
This is a hybrid remote/in-office role.
Our Benefits
- Four weeks vacation
- Health Benefits
- Mental Health & Family Forming Benefits
- RRSP plan with company match
- Employee Stock Purchase Plan (ESPP)
- Life Insurance & Disability
- Continuing education and travel benefits
We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.
Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
