Senior Paid Search Manager

Job Description

Publicis Groupe is a world leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on the Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000+ talents across 100+ countries globally.

Publicis LeOne is a true Power of One solution. A seamless, connected, and integrated team that amalgamates all of the Groupe’s services to navigate and work across one of our highest profile clients – Haleon, a world-leading consumer health company with a purpose to deliver better everyday health with humanity.

Excitingly, we are currently on the lookout for a well-versed Senior Paid Search (SEM) Manager to join our Publicis LeOne team. Whether you’re an established Senior Manager looking to gain significant exposure to a category leader, or a driven Manager eager to take that next step upwards, we’d love to hear from you!

The role

This is an incredible opportunity to drive the strategic direction and implementation of Haleon’s SEM accounts. You will be the go-to-expert for SEM across a highly visible roster of brands, working closely with the client Brand Managers to ensure the accounts are performing to KPIs. From a people management perspective, you will oversee the development of a Senior SEM Exec as well as an offshore resource, and provide guidance on their day-to-day delivery of work. Problem solving, attention to detail, strong communication, client servicing know-how and qualified paid search knowledge are the keys to this role.

Key responsibilities

• Spearhead the strategic direction, planning and implementation of the client’s SEM accounts
• Apply a strong knowledge of SEM and emerging practices as well as new ideas within the field
• Present and articulate approach, ideas and developments to client stakeholders and the wider team
• Ensure budgets are spent according to the plan and delivery is to target
• Reporting at a monthly and quarterly basis, making sure details are clear and accurate
• Manage and oversee the development of the Senior SEM Executive and an offshore resource including day-to-day oversight of their work across implementation, pacing and optimisations. Ensure delivery is on track and aligned to scope
• Ensure Account Managers, client Brand Managers and the wider team clearly understand any challenges and apply appropriate solutions
• Collaborate closely with the broader Digital team, Account Managers and Operations Leads, contributing to a team-oriented environment and celebrating collective achievements

What you’re looking for 

• A strong team with a supportive and collaborative culture 
• Partnering with globally recognised brands, a category leader and one of the biggest advertisers in our market today
• Working with a client who offer longer lead times than the industry average making the work/life balance easily achievable
• Opportunity to fulfil your career goals in a business large enough to accommodate them - we have one of the finest mobility programs GLOBALLY!

What type of person will be successful in this role 

• Minimum 4-5 years’ of experience with end-to-end paid search/SEM expertise
• Strong understanding and experience with Google Ads and SA360
• Experience managing team members and effective leadership skills
• Proven track record of driving performance outcomes for clients through comprehensive strategies and innovative approaches
• Demonstrated ability to take ownership of tasks, effectively prioritise, and manage multiple responsibilities
• Strong client servicing and account management skills
• Strong communication and presentation skills

Additional information

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
• A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE, and Ecologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service).
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave.
• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network.

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people, regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.