Senior Partner Marketing Manager - Greater China & iGaming & Entertainment

Available Location: Singapore
Role Summary
Cloudflare is looking for a results-driven, hands-on Senior Partner Marketing Manager to lead and execute partner marketing across Greater China and iGaming & Entertainment. This role is responsible for designing and delivering integrated partner marketing programs that drive partner-sourced pipeline, accelerate revenue growth, and strengthen partner engagement across Cloudflare's security and connectivity solutions.
You will be laser-focused on growing partner revenue, activating and scaling repeatable joint go-to-market programs, and embedding partner marketing into the region's broader growth strategy. Working closely with regional partners, partner sales, and internal marketing teams, you will execute high-impact campaigns, build strong partner communities, and optimize performance through data-driven insights.
The ideal candidate is a highly motivated self-starter with proven experience in B2B and cybersecurity partner marketing, strong attention to detail, and a passion for working across diverse partner ecosystems. You thrive in fast-growth environments, are obsessed with measurable results, and consistently turn strategy into tangible outcomes.
Role Responsibilities

• Stakeholder Collaboration: Partner with regional Partner Sales Directors, Partner Account Managers, and internal marketing teams to align marketing activities with regional targets and business priorities.
• MDF Coordination: Manage the Market Development Funds (MDF) program, including partner submissions, timely execution, and ROI reporting for all partner activities.
• Partner Marketing Execution: Execute joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption.
• Marketing Content Localization: Adapt global marketing campaigns and assets for local partners, tailoring messaging to cultural and business nuances in APAC.
• Performance Tracking & Reporting: Monitor KPIs for partner programs, provide insights, and recommend optimizations to leadership.
• Partner Relationship Management: Maintain strong relationships with key distributors and partners, supporting their marketing initiatives and ensuring alignment with Cloudflare strategy.
• Cloudflare Brand Ambassador: Represent Cloudflare at partner events and industry conferences, serving as a brand ambassador and solution expert.

Role Requirements (Must-Have Skills)
Must-Have Skills

• Experience: 8+ years in B2B partner marketing, alliances, or channel marketing, ideally within enterprise technology or cybersecurity.
• Proven Results: Demonstrated track record of executing partner-led demand generation programs that deliver measurable business impact.
• Education: Bachelor's degree in Marketing, Business, or related field.
• Marketing Program Management: Strong experience managing MDF and budgets, with focus on data-driven decisions and ROI analysis.
• Communication Mastery: Exceptional verbal and written communication skills, with ability to engage, persuade, and present to senior audiences.
• Team Collaboration: Strong cross-functional collaboration skills across regions and functions.
• Cybersecurity Market Insight: Deep understanding of enterprise cybersecurity challenges across APAC.
• Analytical & Creative Thinking: Ability to analyze data, identify opportunities, and execute innovative partner marketing campaigns.
• Project Leadership: Proven ability to manage multiple complex projects across different time zones.
• Language Skills: Fluency in English and Mandarin.
• Travel: Ability to travel up to 20% domestically and internationally.

Nice-to-Have Skills

• Existing relationships with key regional partners and distributors.
• Experience with Salesforce, Tableau, and marketing automation tools (e.g., Marketo) for partner attribution.
• Interest in the technical foundations of the internet, online security, and performance.