As a Senior Product Designer, you will optimize Mable's websites, focusing on conversion rate optimization (CRO) to drive incremental improvement. Responsibilities include designing webpages, collaborating with marketing and engineering teams, conducting A/B tests, managing timelines, and contributing to a design system while establishing a design culture.
We are looking for someone who is passionate about optimisation, data-driven decision-making, and designing for consistency and scale. You will work closely with our marketing team members to create engaging, top-of-funnel experiences.
Day to day will see you involved in a range of projects such as launching new pages for Marketing campaigns, scaling, maintaining and optimising Mable’s website to answer users' needs, conversion rate optimisation (CRO) to drive incremental improvement, and crafting visual and impactful visual content for our website, that communicates Mable’s product and brand promise.
As a Senior Digital Designer (Experience Optimisation) at Mable, you will use your skills to…
- Maintain and optimise various Mable websites
- To develop and refine webpages and flows for our WordPress-based websites, focusing on conversion rate optimization (CRO) to achieve continuous improvement and enhance user satisfaction.
- Understand current customer challenges and design effective solutions to improve the customer experience
- Collaborate with the Digital Experience Team and a small engineering team to deliver effective website experience solutions
- You will be responsible for the design process from start to finish, from research, wireframing, design, launch, and optimisation.
- Set high design standards and consistency across our public-facing websites, collaborating closely with marketing, CX, and engineering members to create engaging and on-brand landing pages that drive conversion.
- Design web pages for conversion and run A/B tests to optimise for conversion, using data to inform your design decisions.
- Effectively manage differing priorities, needs and timelines.
- Facilitate workshops with a diversity of stakeholders for input and review of requirements and designs.
- Contribute to an establishing design system to create efficiency in prototyping and development
- Positively contribute to establishing design culture at a scaling tech business.
You'll have:
- Experience with WordPress for website design and content management
- Minimum of 3-5 years of professional work within the experience design field.
- You have a strong background in end-to-end UX/UI design, with experience in creating impactful marketing experiences.
- You have a portfolio that highlights website design projects and demonstrates your expertise in conversion rate optimization (CRO) to drive measurable metrics.
- Excellent communication skills with ability to communicate with stakeholders, empathise directly with our customers and drive consensus cross-functionally
- Experience with Figma and other emergent UX and UI tools.
- Keen attention to detail in how you develop and apply components, content and patterns
- Ideally having experience in health, wellbeing, aged care sectors or organisations with a high level of design maturity
- Ability to own and influence solutions from scratch and/or improve existing flows, all with a user-centred design process
- Experience working directly with developers for the implementation of designs
- HTML, CSS, Bootstrap and/or programming skills would be highly regarded but are not essential.
Top Skills
CSS
HTML
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