The Senior Product Manager will lead onboarding and monetization strategies, ensuring exceptional user experiences and driving growth through collaboration and data analysis.
Why join us?
We’re a global tech company, just not the kind you’re picturing.
Sure, we’ve got catered lunches, team events, cool merch, and yes... dogs in the office. But that’s not why people join.
Our team of nearly a thousand people wakes up every day to make our product and our customers’ lives better. At SafetyCulture, you’ll hear “yes, let’s give it a shot” more often than “that’s not how we do things here.”
People join because we’re building tools that make work better for the 3 billion people who keep the world moving - factory floor operators, baggage handlers, truck drivers, servers, store assistants. The ones who make things happen. We’ve got the scale and innovation you’d expect from big tech. The difference? No endless layers of sign-off. No corporate theatre. Just smart, experienced people solving real problems fast
The scale is big. But the ownership’s personal. Every full-time team member gets equity - real skin in the game. When we grow, you do too. We’re not perfect, no company is. But this next chapter of our growth is about scaling with intelligence, not just size - fueled by operational maturity, a clear vision, and a strong focus on AI.
This is big tech impact, without the big tech ick.
If that excites you more than it scares you, you’ll fit right in.
At SafetyCulture, our onboarding and monetisation teams are focused on creating seamless and impactful initial customer experiences, setting new users up for success. Are you a visionary Senior Product Manager with a passion for product-led growth and a deep understanding of customer psychology? Do you thrive on creating exceptional user experiences that drive engagement and value?
Based in our vibrant Sydney HQ in Surry Hills, the Senior Product Manager be instrumental in shaping the end-to-end journey for new users – from their very first interaction through to conversion and long-term success. At SafetyCulture, our customers are scaling rapidly, and we're evolving right alongside them. This is a leadership role where your seasoned experience will drive significant impact and growth.
What you'll do:
Own the Journey: Lead the strategy and execution of frictionless onboarding flows and impactful monetisation experiences.
Drive Growth: Partner closely with design, engineering, data, and marketing teams to deliver innovative growth experiments.
Strategic Vision: Balance immediate impact with a long-term vision for scalable monetisation strategies.
Collaborate & Influence: Report to the Director of Product and own key relationships with Marketing, Support, Go To Market, Finance, and the broader business.
At SafetyCulture, our customers are scaling quickly — and we evolve alongside them. While this gives you a snapshot of the work you’ll take on when you join, the role will continue to grow and adapt over time. If you're ready to make a significant impact on a global scale and help shape the future of SafetyCulture, we encourage you to apply!
What are key responsibilities of the role?
- Develop, own and execute the roadmap and strategy for growth capabilities such as onboarding, conversion and retention.
- Use qualitative and quantitative data to identify opportunities to drive your product forward, and validate your impact.
- Lead multiple, cross-functional development teams to deliver product experiences that delight and retain customers.
- Collaborate with other product teams on dependencies and opportunities to build a holistic user experience across the SafetyCulture platform.
- Communicate frequently to the broader business about your vision, roadmap, decisions and insights.
- Own the success and metrics of your product area obsessively, and iterate effectively.
- Demonstrate thought-leadership within your immediate working group, and drive a culture of experimentation and customer-centricity across the broader product, design and engineering function.
What are key capabilities needed for the role?
- Knowledge:
- Deep understanding of product-led growth (PLG) strategies and frameworks.
- Expertise in onboarding best practices, activation funnels, and retention levers.
- Strong grasp of subscription models, pricing, packaging and monetisation mechanics.
- Familiarity with growth experimentation, A/B testing, and data-driven decision making.
- Understanding of analytics tools (e.g., Amplitude, Tableau) and growth metrics.
- Skills:
- Strong analytical skills — comfortable interpreting data to uncover new hypotheses.
- Proficiency in defining and tracking key growth metrics.
- Skilled at running structured growth experiments with clear hypotheses and success criteria.
- Ability to collaborate effectively across design, engineering, marketing, and sales teams.
- Strong product discovery skills — translate customer pain points into solutions.
- Capable of balancing short-term growth wins with long-term strategic investments.
- Strong storytelling and communication skills for influencing stakeholders and executives.
- Attributes:
- Customer-obsessed, with empathy for first-time users and their journey to value.
- Growth mindset — embraces experimentation, iteration, and continuous learning.
- Data-driven but pragmatic — comfortable balancing quantitative and qualitative insights.
- Bias for action and delivering measurable impact.
- Strategic thinker who can zoom out to see the big picture while managing executional detail.
- Collaborative and adaptable in a fast-moving, high-growth environment.
What we offer?
- Equity with high growth potential, and a competitive salary.
- Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office.
- Access to professional and personal training and development opportunities.
- Hackathons, Workshops, Lunch & Learns.
- We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies.
Surry Hills HQ benefits:
- In-house Culinary Crew serving up daily breakfast, lunch and snacks.
- Barista coffee machine, craft beer on tap, boutique wines and a range of non-alcoholic beverages.
- Wellbeing initiatives such as subsidized fitness programs, EAP services and generous parental leave policy.
- Quarterly celebrations and team events, including the Shiplt global offsite.
- On-site gym, table tennis, board games, books library, and pet-friendly offices.
We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia, the US and the UK .
Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you.
You can find out more about life at SafetyCulture via Youtube, Twitter, Instagram and LinkedIn.
To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
Top Skills
A/B Testing
Amplitude
Data-Driven Decision Making
Tableau
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