Easy Apply
Easy Apply
Lead go-to-market strategy for Coinbase retail trading products, translating complex instruments into customer-first positioning. Own launches, audience and channel strategy, creative briefs, and measurement. Drive volume via growth and CRM partnerships, design engagement and win-back programs, run experiments, and deliver metric-driven recommendations to product and marketing leadership.
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
As a Senior Product Marketing Manager on the Product Marketing team within the Consumer & Business group, you'll own the go-to-market strategy for trading products in the Coinbase retail app. This team defines the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options. You'll be the connective tissue between the trading product team and marketing, driving trading volume growth through product launches, sharp positioning, and creative growth programs that turn awareness into action.
What you'll do:
- Own the end-to-end trading PMM strategy, translating a complex product suite (perpetual futures, options, margin, spot) into customer-first positioning and messaging that drives adoption.
- Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
- Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders.
- Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments.
- Build deep customer understanding across trader segments, from first-time derivatives users to active traders with accounts at competitors, turning insights into smarter positioning and product feedback.
- Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.
Required Skills and Experience:
- 8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app with a demonstrated track record of driving measurable trading or financial product adoption.
- Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar, with deep familiarity with active trader behavior and motivations.
- Proven ability to own both product launches and growth strategy end-to-end, from positioning and messaging through channel execution and performance measurement.
- Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaign and product decisions.
- Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Job #: P77656
#LI-remote
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$170,765—$200,900 USD
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
Similar Jobs at Coinbase
.png)
Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
Build and run AI-first processes for legal e-billing and outside counsel management. Administer Brightflag, manage monthly accruals and vendor onboarding, analyze OC spend using SQL/Snowflake/Looker, produce reports and scorecards, and partner with FP&A, Sourcing, and stakeholders to optimize budgets, forecasting, and outside counsel strategy.
Top Skills:
BrightflagExcelGenerative AiGoogle SheetsLookerSnowflakeSQL
Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
Provide advanced litigation paralegal support: manage high-volume domestic and international subpoenas, summons, levies, garnishments, and related third-party requests; communicate with opposing counsel and agencies; prepare and file pleadings for state and federal litigation and arbitrations; improve litigation processes and workflows; and support legal operations projects, tool implementations, and vendor evaluations.
Top Skills:
Case Management PlatformsDocument Review PlatformsE-DiscoveryGenerative Ai
Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
Design and implement selection and assessment programs, build evaluation frameworks and interviewer enablement, lead cross-functional execution, drive change management and adoption, partner with People Analytics to measure effectiveness, and pilot assessment tools to continuously improve hiring quality across the company.
Top Skills:
Generative AiHr TechPeople Analytics
What you need to know about the Sydney Tech Scene
From opera to comedy shows, the Sydney Opera House hosts more than 1,600 performances a year, yet its entertainment sector isn't the only one taking center stage. The city's tech sector has earned a reputation as one of the fastest-growing in the region. More specifically, its IT sector stands out as the country's third-largest, growing at twice the rate of overall employment in the past decade as businesses continue to digitize their operations to stay competitive.
