The Senior SEM Specialist will execute and manage performance media strategies, focusing on paid search, optimizing budgets and enhancing Ad campaign performance while analyzing data.
White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.
Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere.
We’re looking for a Senior Search Specialist to drive the strategy, optimisation, and performance of paid search across Google’s ecosystem.
Think this could be you? Apply below!
Key Responsibilities
- Reporting into the Digital Marketing & Affiliates Manager, the ideal Senior SEM Specialist will assist in implementing, monitoring and managing industry-leading performance media strategies, with a focus on paid search.
Day to Day
- Smart bidding strategy optimisation (tCPA, tROAS, value-based bidding)
- Manage allocated budgets, ensuring efficient allocation of resources to maximize performance
- Daily monitoring of spend, ROAS, CPA, CVR and revenue contribution across our Google ecosystem
- Feed optimisation for Shopping and Performance Max
- Campaign structuring aligned to product categories and regional priorities
- Identifying diminishing returns and marginal ROAS thresholds
- Forecast traffic, spend and revenue by region
- Write high-converting, brand-aligned copy for Google Ads campaigns.
- Regular reporting on keyword and campaign performance
Requirements
- 4+ years of experience managing search strategies (preferred in Google platforms for both search & shopping)
- Strong organisational skills and a collaborative mindset
- Strong analytical skills with the ability to interpret data and identify trends
Benefits
- Stunning new office located in Rosebery with on-site parking available
- Full access to White Fox Wellness, including on-site pilates, newly equipped gym, and sauna
- Unlimited access to the in-house coffee bar and kitchen stocked with a selection of treats
- Generous monthly clothing allowance plus ongoing staff discounts
- Regular team events and internal celebrations
- Long-term career growth opportunities within one of Australia’s fastest-growing fashion companies
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