Senior SEO & Content Specialist

Responsibilities

• Technical SEO Ownership: Site architecture and crawl optimization: Information architecture, crawl budget management, XML sitemaps, robots.txt directives, and internal linking strategies
• Indexation and rendering: JavaScript rendering optimization, indexation control, canonical implementation, and pagination frameworks
• Performance and user experience: Core Web Vitals optimization, page speed improvements, and mobile-first technical requirements
• Structured data and schema: Schema markup implementation, rich results eligibility, and knowledge graph optimization
• Technical diagnostics and monitoring: Comprehensive technical audits, log file analysis, and ongoing health monitoring
• International and enterprise SEO: Hreflang implementation, multi-regional site structure, and localization technical requirements
• Content Ownership: Design and build comprehensive content hubs with pillar/cluster architecture, information taxonomy, and topical authority mapping that establishes domain expertise through E-E-A-T principles.
• Lead end-to-end keyword and entity research including semantic topic modeling, search intent classification, competitive gap analysis, and opportunity sizing to identify high-value content investments.
• Create scalable content operations through detailed briefs incorporating target keywords, user intent frameworks, competitive intelligence, and success metrics.
• Establish editorial governance systems including style guides, content templates, quality benchmarks, and publication workflows that ensure consistency at scale.
• Optimize content lifecycle management through systematic refresh cycles, historical optimization programs, and performance-based prioritization to maximize existing asset value.
• Collaborate with Engineering & Agency assets to scope, prioritize, and ship fixes.
• Editorial engine: stand up and manage a team of writers, editors, and SMEs. Create playbooks, briefs, style guides, and an editorial calendar. Maintain quality standards and a refresh cadence.
• Course program: plan, produce, and launch an online course. Define curriculum, SEO for course pages, and gated vs. ungated strategy aligned to lifecycle goals.
• LLM optimization: structure content for AI Overviews and SGE-like experiences with clear headings, FAQs, schema, answer-first summaries, and retrieval-friendly formatting.
• AI-assisted scale: deploy AI for ideation, clustering, briefs, first-draft generation, repurposing, and content QA using a human-in-the-loop process for accuracy, tone, and compliance.
• Measurement and reporting: track performance in GA4, Google Search Console, and BI tools such as Looker Studio. Report on traffic, rankings, conversions, content velocity, and technical health. Present insights and quarterly strategy updates.

Requirements

• 7+ years in SEO with senior individual contributor depth across technical SEO and content strategy.
• Proven experience building content hubs at scale and leading keyword research end to end.
• Hands-on editorial leadership: writing briefs, managing creators, enforcing standards, and shipping on schedule.
• Demonstrated ability to guide machine-learning systems from a content and SEO perspective, including ranking systems, bidding algorithms, and LLM-oriented retrieval.
• Strong cross-functional track record with Product, Design, Engineering, and RevOps. Comfortable translating requirements, writing tickets, and partnering through delivery.
• Proficiency with GA4, Google Search Console, Looker Studio or similar BI, and common SEO toolsets.
• Clear communicator who can turn data into decisions and influence stakeholders.
• Disqualifier: experience limited to a single SEO discipline such as link building only or on-page edits only.

Nice to Haves

• Video content creation and YouTube SEO, including scripting, thumbnails, and chaptering.
• Experience with programmatic internal linking, schema automation, and content operations tooling.
• Working knowledge of HTML, CSS basics, or SQL for analysis.