About The Lazy CEO:
Jane Lu is an Australian entrepreneur best known as the founder and CEO of Showpo, a global online fashion brand. The Lazy CEO Podcast, focuses on entrepreneurship, business growth, mindset, and personal development. Jane interviews founders, industry leaders, and experts about how they built successful brands, while also sharing honest insights into leadership, scaling a business, and balancing ambition with life.
The Position
Jane Lu aka The Lazy CEO is entering a new stage of growth, and TikTok is where that growth lives. This role is about owning Jane's TikTok presence end-to-end, pulling raw material out of her world, her day-to-day running Showpo, her opinions, her wins and her failures, and turning it into videos that stops the scroll.
You need to be genuinely native to the platform, not someone who studies it from the outside. You already know what's trending, what sounds are about to break, and how to speak to a millennial audience.
We want someone who can shoot, edit and post at a high, consistent volume, and who treats personality and storytelling as the core of the strategy, with trends used to sharpen it, not replace it.
Day to day you will be responsible for:
Shoot and edit a high, consistent volume of TikTok content, blending fast native edits (text overlays, trending sounds, quick cuts) with the polish that keeps Jane's brand credible.
Bring a strong storytelling eye to every piece of content: personality and narrative first, trends second.
Be the first to know what's trending, what sounds are about to break, and what formats are working, and get Jane's content onto them before they peak, not after.
Build and manage the TikTok content calendar, balancing personality and storytelling-led content with trend and sound-driven content.
Own posting, captions, hashtags and community engagement on TikTok, replying to comments in Jane's voice and spotting what's resonating in real time.
Work closely with Jane to mine content ideas from her day-to-day, pitching hooks, angles and formats she wouldn't necessarily think of herself.
Who are we looking for?
3+ years experience creating and/or managing content for TikTok, ideally for a founder, creator or personal brand, not just a company page.
Genuinely native to the platform: TikTok is the first app you open and the last one you close, and you know what's trending before your friends send it to you. It's what you eat and breathe.
A strong editor across CapCut, Premiere Pro or similar
A sharp read on how to speak to a millennial audience: tone, language, humour, cultural references, the lot.
Proven ability to turn raw, unscripted material into viral content.
A genuine student of Jane's story and The Lazy CEO brand (or someone who can become one fast), able to write and post in her voice from day one.
PERKS!!!
- Live for fashion? You’ll love working for Australia’s largest social media fashion brand that was founded locally and is expanding globally. The list is growing, but here are some of the things you will enjoy:
- Our embedded culture of Think Big, Get S**t Done and Have Fun gives everyone the ability to make a massive impact across the entire organisation. We are a fun team with a high-growth hustle
- Flexible working environment
- Huge staff discounts across Showpo and over 50 amazing brands on site including: rollas, Alias Mae, Levis, Dr Martens, Superga and A Brand
- Celebration is part of our core DNA from social events, to cruises on the harbour, to costume parties and Karaoke. We work hard and celebrate connecting as a team
- Opportunities to find purpose and give back through volunteering and hosted presentations from our charity partners with workplace giving and donation matching supported
- Dog friendly office & Breakfast Bar
- Education, Wellness and Lunch & Learn Programs
- Company wide I S**t Rainbow Awards - Reward & Recognition Program - come and celebrate your colleagues with bubbles every Friday!
Showpo Sydney, New South Wales, AUS Office
Sydney, Australia
