At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
The SEO Specialist is responsible for partnering with internal teams and external vendors to implement SEO strategies to drive Natural Search traffic to DICK’S Sporting Goods web properties. He/She will work alongside the SEO Analyst to implement organic marketing techniques & analyze the website for improvements. In addition to on-page optimizations, she/he will manage SEO projects during the year ranging from Local Search, category audits, campaign initiatives, and more. He/She is expected to stay up-to-date on the digital landscape & use industry knowledge to create a fluid & dynamic optimization strategy across DSG & Golf Galaxy.
Job Duties and Responsibilities:
Analyze web and business metrics from multiple sources, using data to develop customer-facing strategies and ensure performance is on track. Create & analyze reporting to strategize next-steps based on results of data. Responsible for identifying traffic-driving keywords, tracking keyword rankings across multiple divisions & will work in multiple SEO tools to monitor search engine fluctuations.
Manage SEO optimizations and execute strategy for multiple divisions between internal (Category Merchandising, Analytics, SEM, Marketing) and external (Altezza, SOCi, SEMrush) partners, providing priorities, direction to external parterns and performance reports and subject matter expertise to internal partners. Help to develop and execute channel roadmap. Make customer-facing decisions unassisted
Serve as subject matter expert for the Natural Search channel across assigned divisions. Work with cross-functional teams including Category Merchandising, Buying, Content, Social, Local, Product Finding Methods, Tools Team, IT & Front End Development. Communicate SEO best-practices and strategies to business partners and upper management
Manage the lifecycle of and own multiple SEO projects throughout the year, ensuring tasks are on track, and driving from start to finish
Lead meetings with cross-functional business teams to present data and SEO dashboards. *Opportunities to present data and strategies to senior leadership.
Prioritize work for the SEO Content Specialist to support optimization strategies based on data analysis, business trends, and seasonality.
QUALIFICATIONS:
Bachelor's Degree with Marketing or Communications preferred. Other degrees considered
1 - 3 Years Required experience with required Search Engine Optimization (SEO)
Google Analytics, Adobe Analytics, Coremetrics, or similar experience
Search Dex Verdandi or similar experience
Websphere Commerce or other content management systems
Experience working with web retailer on Search Engine Optimization and other digital marketing campaigns (e.g. SEM, CSE
Knowledge of Website optimization best practices
Strong familiarity with search engine algorithms, keyword searched, and SEO software tools.
Knowledge of Internet-related technologies, new media, and current web trends including analytics and social media
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Targeted Pay Range: $47,300.00 - $78,900.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.
